Like other industries, the marketing industry too is susceptible to constant technological evolution. Brands missing out on the latest marketing technology trends will only make way for their competitors to grow. Businesses should cohesively adapt to gain a competitive advantage. Research predicts that brands will spend $146 billion at the beginning of 2023 toward digital marketing and brand awareness. It is projected that the focus will be redirected from conventional paid ads to new search trends. So, here are the top technology trends that will impact your marketing:
- Data Analytics
The marketing team should be able to use the collected data to offer some type of return to the customers, such as targeted coupon deals or customized advertisements. Marketing trends in 2023 swivel around edge computing for quick analysis, predictive data (scalable, smarter, and flexible), and hybrid computing, which easily balances on and off-premises cloud solutions. Data visualization for clear business management, decision-making, automation, and insights, along with engineered decision analytics and machine learning-driven solutions, which will include Augmented Analytics, will increasingly be used by businesses in 2023.
- Chatbots and Conversational AI
Insider Intelligence has predicted that by 2024, global consumer retail spending through chatbots will reach $142 billion, which is $2.8 billion up from 2019. 47{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of consumers are open to using a chatbot to make a purchase. A company, Juniper, evaluates that chatbots will contribute approximately $112 billion in retail sales by 2023. Most businesses are yet to include this amazing technology that allows you to focus on other tasks while conversational AI takes care of the customer’s queries throughout the day.
- No to ‘Cookies’
Over the last couple of years, complaints across the globe have poured in, stating their concerns over data collecting privacy. As a solution, Google is leading an advertising technology– cookieless future. By 2023 google will stop supporting third-party cookies on its Chrome browser. Hence marketers must resort to alternate ways to gather information, such as first-party data, contextual advertising, Universal IDs, etc.
- Reliable Long-Form Content
Genuine and authentic long-form content is an asset, and an impressive marketing tool, especially for small businesses running with a compact budget – 1000 to 7500 words articles will dominate the marketing trends in 2023. Show your customers that your business is not all about sales only. Share with them interesting topics and build brand awareness. Make sure you strike a balance between enlightening your products and services and offering valuable information.
- Engaging UX
UX or User Experience in 2023 will stress experiences that are based on convenience, interaction, empirical, and customization. Customers like engaging content, something that speaks to them. Businesses should design a marketing strategy that attracts users grounded on-page experience. Creating content solely may not be an answer to offering ultimate UX; instead, it would be all about secure browsing, speed, smartphone-optimized and visual stability. These tactics can significantly increase visibility and customer engagement.
- Web3
Marketing will be able to explore an entirely new world of business where concepts such as token-based economics, blockchain, decentralization, cryptocurrency, etc. will be in demand – something which is known as Web3 or Web 3.0. Brands are already using NFTs (Non-Fungible Tokens), which are inimitably created digital assets, to market their products. Smart contracts under Blockchain are easily verifiable. They also guarantee and administer transactions. Digital coins or cryptocurrencies attract unique consumers and share P2P (Peer to Peer) ledger, which allows safer, quicker, economical, and transparent business transactions.
- Social Media Marketing
Social media will continue to dominate the tech marketing trends of 2023. Livestreaming, videos, Instagram, and podcasts will be at the top of the list. LinkedIn and Facebook will continue to be influential because people seem to be eager to listen to the influencers marketing. However, only a few (influencers) will be heard by the crowd because quality is everything, and not all have the talent to create good content. Teaming with a reliable content marketing agency, Kolkata will allow help in social media marketing because if you want brand awareness, then it is only high-quality content that will be seen.
- The Metaverse
The coalesce of Artificial Intelligence, Augmented Reality, and Virtual Reality are together known as Metaverse. Together they offer an original immersive experience that people tend to have the physical with the digital. Have you heard about gamevertising? Famous stock car racing company NASCAR creates interactive advertisements on their gaming platform Roblox where users can create their avatars and feel experiences without purchasing the products. The music and movie industries are actively using gamevertising. Several retail brands have also implemented this technology where buyers can experience how they would look in the clothes they would purchase.
- Voice Search
Small businesses can instantly stand out by implementing voice services. People are increasingly using Google Assistant and Microsoft Cortana to do their searches. Providing conversational and detailed answers to frequently asked questions about your products and services is a great marketing technique for 2023.
- Search Engine Optimization
SEO and keywords will always have a special place. Google always changes its algorithms, and marketers must be updated with it. Google has already launched its Page Experience Algorithm that assesses HTTPS security, loading speeds, visual stability, interactivity, and others. They are also ranking mobile-friendly websites on top. Multitask Unified Model (MUM) compensates for authoritative content. Google launched it in 2021, and it prompts publishers to deliver more complex answers to simple questions.
Where to Hire a Trusted Digital Content Marketing Kolkata, Agency?
Plan D Media is a digital agency that was created to make a difference. We were founded with the credence to always honor our commitment to our customers. We use our creativity and knowledge to work together with our clients toward their business’s marketing goals. The framework of our business is supported by strategic thinkers, content creators, innovative technologists, and creative designers. Contact us to learn how we can digitally equip you with skills and ideas that will boost your business.
