Finance is a core community in our society. How finance firms use content and social media marketing to stay ahead of its competitors? This advanced marketing tool delivers short sales cycles, better customer relations and more prospects. Selling financial service in today’s world requires more of personal touch, more personality and more stories. This is because financial service is incredibly getting innovative.
KEY MARKETING TIPS AND INSIGHTS FOR FINANCIAL SERVICES
- Stand out from the crowd with Instagram
After Facebook, Instagram is an important social networking site for businesses. This social platform has around 1 billion active users monthly. It is highly beneficial for finance marketers because business engagement and its quality on Instagram are much higher. Moreover, this social media platform consists of positive stories, fun memes and inspiring photographs than marketing contents. In other words, it is a wonderful place for wealth advisors, insurance, lenders and banks.
- Take opportunities of Facebook
Recently, several changes have taken place in the news feed of Facebook. These changes have been a trend on this social media making it hard for businesses to have an organic display on this platform. However, this is not new. If a business can adapt to these changes and grab the opportunity Facebook provides, it can stay ahead of competition.
These recent Facebook changes have increased the value of its ad platform. Businesses have to use more ads as they are a great tool in social media. Facebook ads also lower the cost of customer acquisition. Besides this, there are other changes in news feed of Facebook –
- Contents are important. Post contents that generate discussions and comments, otherwise content will fail.
- Don’t post just for the sake of posting. Post less and get more comments.
- Use live videos instead of contents. It will generate more comments.
- Search new ways of pushing the target audience to a particular Facebook post.
- Treat every post on Facebook as a mini campaign whose goal is to generate comments.
- Follow LinkedIn trends
LinkedIn is a very important platform for finance marketing. Advisors and agents can professionally connect to one-on-one with existing and new customers through this channel. However, LinkedIn keeps on changing its platform and therefore, businesses have to keep track of those changes to stand out.
It has recently opened ‘native video’ where audience engagement number is pretty good in comparison to other platforms. Again, LinkedIn is improving LinkedIn Groups and trying to show it up on main stream. This will give a privilege to finance firms.
- Don’t ignore YouTube
With Instagram, Twitter and Facebook dominating the marketing zone, people tend to forget YouTube. Videos have great power in educating and building trust amongst potential customers. YouTube and Facebook are the two powerful video channels that create online presence of finance brands. Many in finance industry do not realize it and fail to take advantage of it.
- Pay Attention to Public Parts
Together with Google and Facebook, potential customers trust online review sites more than advertising and messaging of a business. Testimonials and online reviews are public record of business transactions with the customers. Document the sites where public give reviews about your business. Monitor those sites and encourage positive reviews and mitigate the negative ones.
- Make trustworthy video strategy
Video is certainly the most appealing content opportunity. People think that YouTube is the only video marketing platform but it is not so. Pinterest, Twitter, Instagram and Facebook also provide compelling options for video marketing.
So, these are some of tips for financial marketers to stay ahead of competitors in the web world.