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Digital Marketing – Its Role In Travel & Tourism And How To Use It

Digital Marketing – Its Role In Travel & Tourism And How To Use It

Digital Marketing plays an important part in Travel & Tourism. Digital advertising agency Plan D Media mentions how to use it properly for optimal impact.

The growing use of the internet and a rise in the number of digital devices such as smartphones, laptops etc have led to the growth of Digital Marketing. In many businesses and industries, Digital Marketing has lately been playing an important role. It is not surprising that it is becoming important in the Travel & Tourism industry as well. This type of marketing can be used in the industry in many ways, in order to ensure proper success of the Travel & Tourism business. Plan D Media, a top digital marketing agency, shares some of the best methods to promote travel and tourism businesses on the digital platforms.


The use of photos has come from the traditional ways of marketing, and is possibly the only traditional advertising method to have come into the tourism business. At one time, photos on posters and flyers were an easy marketing medium. Even in the digital space, photos have not become non-relevant. These are lighter when compared to videos, and can easily be sent to many people.

These are still considered to be effective means of marketing, and provide viewers with a robust visual experience. A good photo, such as that of a sunrise or sunset over a mountain or a beach, shot by a skilled photographer, can be attention grabbing for customers.


The digital age has made videos widespread, and its use could not have been possible three decades ago. When compared to photos, videos are more effective as these introduce customers to a new business in a much more elaborate way. While a photo can offer an immediate idea about a business, a video can offer information about it in a more detailed way. Although more data or bandwidth is needed to open videos than photos, customers who are actually interested about your offerings will of course click on and view them.

Through videos, you can make a more compelling offer. You need to hire an experienced video grapher who is skilled in capturing as well as editing videos. The videos should extend some interesting offers to customers in order to be successful.

Social Media Marketing

In the digital world, social media happens to be one of the most effective tools. This tool has a lot of potential and when properly utilized, can significantly influence the minds of customers. Social media can help you reach the type of customers that you exactly wish to communicate with. If you can spend a bit and hire expert social media marketers, you can get more leads – and therefore customers – within a very short time. When you have a large amount of followers, it is possible to catch more eyeballs with your content. You can ultimately end up getting many customers.

Email Marketing

This simply involves using emails as a means for advertising. It is a robust marketing medium that can be used to promote a Tour & Travel business. You may recruit a company or a major data researcher to make your assortment of profiles get across to numerous leads or potential customers who like to travel.

As far as email marketing is concerned, you can get the chance to reach out directly to many customers. This is much better and direct as compared to social media marketing where only a few followers are likely to view your posts, if not effectively strategized and implemented. However, since emails are more direct methods of communication, you need to make a very compelling offer. This will ensure that even if the recipient does not make a click on your email offer, he will not get out of your mailing list by opting out.

SMS Marketing

This is another effective way of digital marketing, and can be used to send contents directly to potential customers. SMS marketing can help you to reach thousands of customers with well-constructed SMS messages. You only have a short space to advertise your offers, and must include the main keywords about the destination, plan, pricing package etc, so that travelers can easily get an idea about what exactly you have on offer for them.

Blogs And Articles

Blogs or articles rich in keywords can attract many travelers online if you manage to write very compelling articles about gorgeous destinations and tourist attractions. It would be wise for you to avoid writing contents that are directly promotional. Instead, it is wiser that you try advertising in a more subtle way. Blogging, when done in an effective way, can allow you to reach targeted customers easily.

If you have made up your mind to test the waters with digital marketing, choosing a proper method of marketing that suits your business the most is definitely the first challenge. In order to make a proper choice, you should first get a proper understanding of every possible marketing method.

A Concise Image For Few Of The Leading Social Media And Digital Agencies In Kolkata

A Concise Image For Few Of The Leading Social Media And Digital Agencies In Kolkata

In the late 90’s, when the internet first came into existence in India none of us expected it to spread its dominance at such an extent. The mid-2000’s saw the growth of a large number of social media websites. Now, these websites were visited by several people every single day,and this created one of the largest present-day advertising platforms. Today we will be discussing some of the leading social media and digital agencies with its base in Calcutta:

Plan D Media:

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This advertising agency was established in mid-2016 with it’s headquarter in Calcutta. Though this agency is quite young compared to others, their successful takes on several campaigns made them one of the best agency. The core of this agency is a group of seasoned personnel who have prior experience of handling such campaigns. The large number of clientele this house boasts of collaborating with is praiseworthy. The job of this agency is not only restricted in the advertising only, but they on behalf of the owner also carries out a thorough study of the business and does a SWOT Analysis. They believe their job is not complete until the owner becomes successful with his business. The work ethics shown by the workers of this agency is parallel to none. They provide a wide variety of service from mobile app marketing, video marketing, website design or development, and content marketing.



This agency helps small and medium-sized startups to put their footprint in the virtual They have dedicated themselves to customer satisfaction and help their client from designing their business logo to creating their website. Their team of web developers is efficient enough to deliver the work on time at a very affordable price range. The websites designed by them are not the only user- friendly but involves the use of all sorts of the latest technologies and innovations. The core team of this agency is handpicked by experienced professionals. They believe the agency stands on three pillars and they are delivery of work within stipulated time, affordable pricing and premium work quality. They have collaborations with brands like The Statesman, Yahoo!, All top, and Hongkiat.com.



This agency claims themselves to be the one-stop destination that will look after all the virtual marketing needs of a business. Their motto is to provide quality work and become the go-to destination for digital marketing needs. Firstly, the experts of the agency analyse the business of a person and then formulate the plan to achieve those goals and visions. They specialise in WordPress website designs and developments. They are currently serving clients in India, USA, UK, Australia and many developed countries of Europe.



It is a sister department Urban Axiom Group. The goal of this company is to completely change the company digitally by using innovative ideas, technology analytics, and The agency has a number of creative designers, and marketing consultants available at their disposable which helps them to achieve complete digitisation of a company. They have expertise in the real estate industry. According to their official website, they were successful enough to work with more than 25 million buyers last year. Their agency workers have clocked the golden spot of 2.5 million work hours in total last year. They have collaborated with real estate developers like Krishna Bhumi, Emami City, Urbana, Infinity and many more.

Seven Boats:

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This is another advertising firm who assists small and medium-sized businesses who wishes to reach a larger mass of people via the internet. They operate on a global scale and provide services like web designing, web optimisation, content marketing, training, and consulting.

Mind and Matter Marketing Solution:


Mind and Matter Marketing Solution is another advertising agency which operates on a global scale with its client spreading across India, UK, USA, and Canada. They not only provide a digital solution but also provide advertising assistance in traditional advertising. They provide service at a very cost effective rate and also offer a free consultation to discuss and understand the marketing needs of your business.

Orion Digital:


This is a division of Orion PR which provides technical and creative support to leading organisations. They claim to offer complete social media marketing solutions for all digital marketing needs. Their service is available to agencies who deal in Consumer products, healthcare, hospitality management, and education sector.

Zoom Web Media:


It is one of the most reputed digital marketing agencies based in the USA with its service branch available in Kolkata. They have a reputation of providing innovative marketing solutions in the virtual media. They have a strong global presence and have operatives in many countries across the globe. They provide services like web design and development. They have a department which deals with application development whose platform is android or iOS based.

Choose From The Top 5 Digital Marketing Companies In Kolkata For Promoting Your Business

Choose From The Top 5 Digital Marketing Companies In Kolkata For Promoting Your Business

The best digital marketing companies in Kolkata are all a web development company or an SEO agency in the beginning. To know whether the digital marketing company that you are choosing is the best or not, there are certain factors you must consider. A good digital marketing company will suggest a strong marketing plan for your business; they must know to balance between the designing and contents of the business. A good digital marketer will bring out the right strategies and use them to bring leads to your business. With the help of the right Digital Marketing Company, your business will see growth and prosperity in very less time.

Beware of fraud or bad digital marketing companies who apply redundant marketing strategies that are ineffective in promoting your business. The top 5 digital marketing agencies for StartUps in Kolkata are here as follows:

  1. Plan D: Being Kolkata’s first 360-degree digital marketing agency with 95% market success rate, Plan D tops the list. They come up with unique and creative marketing strategies to help you achieve your goals in a measurable, affordable and efficient way. They offer various plans to maximise your business growth and popularity. PPC, SEO, Content marketing, app designing, online marketing, mobile app marketing and many more innovative ways are used to give your business the boost it needs. They keep you informed about every step that they take and have a good number of successful projects achieved so far. It is best known as “Digital and SEO Agency” but, they are much more than just that. Generate better revenues with their marketing strategies and achieve your goal in no time.
  2. Meraqi: This digital marketing company in Kolkata uses insightful digital marketing strategies to help their clients meet with their customer requirements. With highly experienced founders, the company works with dedication and aims at providing smart strategies that are creative and commercial. They focus on creating beautiful presentations for start-ups, students and small or big businesses. The services provided by them include digital identity, search strategy, content strategy, technical strategy, Data Strategy, ecommerce strategy, brand strategy and more. The company might be new but they are a team of significantly experienced people who have worked with some of the world’s best brands before.
  3. People Infinity: It is a performance-driven Digital Marketing Company in India that has offices in Kolkata and Patna. They offer personalised digital marketing services to their clients as per the requirements of the businesses. They help you in advertising your business online and reach targeted audience. They also make user-friendly and attractive websites that helps in converting the visitors to customers. They offer services that include SEO, PPC advertising, Social Media Marketing, email marketing, ecommerce marketing, brand reputation management, affiliate marketing, media buying and content marketing. They work with the aim to expand and deliver better results to their clients with unconditional support and honesty.
  4. Digital Abhiyan: This Company has served a number of clients already and offered them the best possible digital media solutions. They have not only helped big businesses to grow further but also helped start-ups to get recognised in the market. They can make surviving change to success in the market in no time. They apply creative strategies by taking care of your entire digital marketing plan. They have skilled young and dynamic digital marketing specialists who go the extra mile to make your business a success. The services offered by them include analysis and analytics, asset development, social media marketing, online marketing, advertisements, activations and more.
  5. Sova InfoTech: They are the best in web designing but they also offer great services in other marketing strategies to meet all your business’ marketing requirements. They work with dedication to understand your vision and help you in achieving it through various digital marketing strategies. They excel in providing you a unique and creative design for your website and also help in increasing the rate of visitors in your website. They help the business in understanding and meeting their customer requirements. The services offered by them include web designing, web development, online marketing, software development, mobile app development.

These were the top 5 Digital Marketing Companies in Kolkata. With the increase in the competition among the rising digital marketing companies, it is tough to choose the right one for your business. There are several other companies who are struggling to reach and compete with these top companies now. Keeping the wide range of services offered by the top digital marketing companies in mind, you should make a smart move and hire the one that suits your requirements the best. Bad digital marketing companies will not provide you with daily updates about the steps they take or produce uninspiring contents, which you will surely not find in the above mentioned digital marketing companies.