5 Easy Steps to Create a Video Marketing Strategy

Creating a video marketing strategy is a great way to stand out in the competition and organically attract and engage new customers. When you add a video marketing strategy to your small business, it drives more traffic to your website, and you get a chance to showcase your products or services. This strategy also helps buyers to find the brand in a shorter period of time.

Here are some interesting recent YouTube statistics that prove the importance of video marketing –

  • Out of 10 YouTube viewers 7 people bought something from the brand they saw on YouTube.
  • Around 68 percent of YouTube viewers rely on videos to make decisions regarding purchasing.
  • Approximately 50 percent of buyers will potentially buy from a reliable new brand that they found out about on YouTube.

Now, the good news is that only 9 percent of new and small businesses have their presence on YouTube. So, if you make an effort to have an impactful presence through a video marketing strategy, you will be able to get ahead in the game and reach the level of success. You can also take the help of an expert digital marketing consultation in Kolkata if you want.

Create Your Video Marketing Strategy – Let’s Learn How!

Modern people spend an unbelievable amount of time watching videos online. According to the stats, YouTube has more than two billion active viewers who consume over one billion hours of video in one single day. Consumers also spend a great amount of time watching videos on various social media platforms.

So, if you can make a purposeful presence to slick into those hours of online video, that can channel potential buyers right into your websites. We have got 5 useful steps to help you assist in your video marketing strategy.

Step 1: Craft a Video Marketing Strategy for Your Ideal Buyer Persona

At its primary objective, any marketing strategy is planned and executed with the purpose of pushing out a message to the public and pulling out the needed response. For example, if you own an AC repairing and servicing company, you may like to advertise your services to those who have an AC before or during summer, right at the time they need it. So, knowing your audience is important, and if your message is pushed out to people who don’t own an AC and is not planning to buy one, then probably your marketing will fall flat. That’s why knowing the persona of your buyer is really important before you sketch out your market plan.

Your job is to envision your ideal buyer and work on building up the perfect buyer persona with the characteristics that you want them to have. This ideal buyer persona is your ideal customer who will buy from you without any haggling or hassle. This is going to be the first step of creating video content for marketing. Now, from here on, everything you film, script, or create has to be directed to your ideal buyer persona, and it has to be appealing to them. Your final video content should answer their queries and give a solution to their pain points. The ideal buyer persona decides the tone of the brand’s videos and the content you will present in the market later on.

Step 2: Craft and Outline Your Content Plan

Before jumping into the task of content creation, you have to sit down and think with a calm mind that how much time can you devote to this video marketing venture. Because consistency is the key to video marketing, you have to take a decision if you want to upload your videos once a week or twice a month. No matter which schedule you choose, you have to stick to it. Then comes selecting the types and ideas for video creation. Here are some types that you can use for your own business.

  • Entertaining Videos
  • Practical How to Do Videos
  • Informational Videos
  • Tips and Tricks Videos
  • Product Introduction Videos
  • Life-Style and Fashion Videos
  • Customer Testimonial Videos

The list can be overwhelming, although you only need to select one or two for starting and you can add more types along with your experience in video creation. Try to make your videos short, because shorter videos gather more audience and easily get the attention of the viewers. Do not forget to add product or service links in the description box of the video and make sure to make a call for action, such as inviting potential customers to contact your office, get a subscription, or maybe purchase a discounted product that you are offering.

Step 3: Divide the tasks and nail them!

As now you know your ideal buyer and have prepared the schedule for video marketing, the inner works need to be taken care of. Assuming that you have the luxury of a team to help you with this, you have to divide and organize the tasks to get a perfect result. The tasks will include – Preparing the script, choosing a setting to record the video, testing light and sound, Recording, editing, and uploading. But if it is a one-man crew for you, even then, it is possible with dedication and continuous effort. The first video made by you could be horrible and it is okay because, with time, you will get in the flow and produce perfect shots.

Step 4: Uploading Your Videos

When you are done with filming and editing, it is time for uploading them on your scheduled day. And if you are planning to live streaming, make sure that you have something to discuss or show to your audience to give your video a direction and motive. Live streaming is an excellent way to connect with your viewers directly, as you get the chance to converse with them in real time.

Step 5: Keep a Track of the Video Marketing Results

Now, as your video marketing plan is executed and has completed the period of several months, it is time for you to start evaluating the response you are getting from the audience. You must take note of various statistics, such as the number of total views, clickthrough rate, conversion rate, average watch time, likes, shares, comments, and such. If you are getting a hearty response from the viewers, that means your strategy is working, and if not, then don’t lose the spirit. You just have to find new ways to entertain and amuse your target audience.

As a renowned digital marketing consultation Kolkata at Plan D Media, we have been helping numerous businesses by guiding their marketing strategies, which include video marketing, mobile app marketing, and such. So if you are in search of expert guidance or a mobile app marketing agency to stay ahead in the market, contact us now by visiting our website at https://pland.in.

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