PPC Audit of Current Campaigns

A PPC audit evaluates how current ad spend aligns with benchmarks to identify optimization areas.

We thoroughly assess all campaign components—from keyword relevance to ad copy and landing pages. This helps identify inefficient spending and highlight successful strategies to scale.

For example, high click-through but low conversion could indicate the need to refine landing pages or bidding.

Keyword Research & Development

Precision keyword targeting forms the foundation of impactful PPC.

We identify high-value keywords based on search volume, difficulty, and business goals to reach audiences with the highest conversion potential.

This tight focus ensures your ads appear for those most likely to convert rather than wasting money on broad, irrelevant traffic.

For example, we prioritize specific searcher intents over vague general terms.

Understanding the market inside-out and competitors' strategies is key for effective positioning.

We extensively analyze where rivals advertise, their keyword usage, and promotional approaches.

These insights help craft differentiated strategies that capture attention despite crowded markets.

For instance, we can find high-potential, low-competition alternatives if competitors target certain keywords heavily.

Campaign Buildouts, Strategy & Execution

Our campaign execution stems from comprehensive upfront research and planning done by PPC specialist team of Plan D Media.

We craft relevant ad copy, visually appealing designs, and detailed targeting strategies tailored to your objectives.

For a B2B company, we might leverage LinkedIn with direct response ads driving quick engagement.

Our goal is to develop differentiated yet results-driven campaigns optimized for your specific business.

Not all ad platforms offer equal value. We analyze your audience and goals to pinpoint the highest-potential networks, whether Google Ads, Facebook, LinkedIn, or TikTok.

Choosing platforms where your target users are most active ensures advertising spend is focused where it can achieve maximum visibility and engagement.

Conversion & Goal Tracking Review

Optimizing campaigns hinges on accurate conversion tracking to measure impact.

We thoroughly review your current setup to ensure all desired actions—from form fills to purchases—are captured properly.

This enables you to identify high-performing vs. underperforming elements in your campaigns.

For example, ads with engagement but lower conversion could indicate the need to improve call-to-action or landing pages.

Audience, Ad Copy & Creative Buildout

Ads gain traction by resonating with target demographics. We profile ideal customers to shape messaging that speaks directly to their needs and interests.

Personalized creative catches the eyes while conveying relevance, enhancing engagement.

For young professionals, we might highlight efficiency or career perks using an aspirational tone and imagery.

Perhaps right now you are looking for a studio to create a new design for your site. Tip-Top studio designs, develops and creates designs using modern techniques and technologies. Why is it profitable to work with us?

Having extensive experience in creating websites of any complexity, we guarantee a fast and efficient process.

Continuous monitoring is key to understanding campaign impact in real-time.

Plan D Media’s growth marketers implement robust tracking of key metrics across all campaigns, including click-through rate, conversion rate, and overall ROI.

This constant tracking enables us to immediately identify and make adjustments to optimize returns from ad spend.

The goal is to ensure campaigns consistently yield maximum results.

Custom Reporting

Transparency is important in PPC, hence our customized reporting. We provide detailed, easy-to-understand reports highlighting campaign performance versus core business goals.

These insights underline successes, reveal improvement areas, and offer actionable next steps so you clearly understand the tangible value derived from your PPC investment.

We emphasize keeping you informed and in control.

Plan D Media’s PPC service package provides complete coverage, including:

• Keyword research and selection to optimize targeting
• Engaging ad copywriting and creative design
• Initial campaign setup and audience targeting configurations
• Bid adjustments and budget allocation optimizations
• A/B testing of multiple ad and landing page variations
• Conversion tracking implementation and performance enhancements
• Ongoing campaign management and tactical optimizations
• Custom reporting and analysis meetings for transparency

These comprehensive deliverables span every phase of the PPC process—from initial launch to sustained management and optimization. Our goal is to set up and maintain effective campaigns engineered for long-term success.