We cover the complete digital spectrum for manufacturers. This includes technical SEO focused
on industry-specific terms, content marketing with detailed spec sheets and case studies, PPC
campaigns targeting procurement teams, email nurturing sequences, marketing automation,
and LinkedIn-focused social strategies.
Many of our manufacturing clients start with SEO and content, then expand into paid advertising
once they see results.
Digital marketing catches buyers exactly when they’re searching for solutions you provide.
Someone googling “custom metal fabrication near ” has a specific need and purchase intent.
We make sure your company appears when these searches happen.
We also target decision-makers through LinkedIn, create content that demonstrates your
expertise, and implement lead scoring to identify which prospects are ready for your sales team.
The right budget depends on your sales goals, competitive scale, and current digital presence. We recommend starting focused, proving ROI, then scaling up. Manufacturing typically sees longer sales cycles but higher contract values, which impacts budget planning.
Google Ads works best for most manufacturers because it captures active search intent.
LinkedIn comes second; it’s expensive but precise for targeting specific job titles and industries.
YouTube makes sense for companies with complex products needing demonstration.
Traditional social platforms like Facebook rarely deliver quality B2B manufacturing leads unless
you’re targeting small business owners. We test platforms systematically to find what works for
your specific manufacturing niche.
Social media serves different purposes for manufacturers than B2C companies. LinkedIn
functions as your primary platform for credibility building, talent acquisition, and targeted
outreach to decision-makers. YouTube helps demonstrate complex equipment or processes.
Even Facebook and Instagram have roles—not for direct lead gen but for recruitment,
community relations, and keeping your brand visible with existing customers. Many
manufacturing companies waste resources on wrong-platform social media strategies.