It depends on various factors. Your market competitiveness and property values greatly affect budget needs.
High-value properties justify higher marketing spend since just one additional sale covers your costs.
Start with a focused investment on one or two channels, prove the ROI, and then scale up what
works.
We track what actually matters, not vanity metrics. For most real estate clients, this means property inquiries, showing requests, actual viewings conducted, and sales/listings attributed to digital channels.
We set up proper tracking from the start so you know exactly which marketing activities drive results. Many agents waste money because they can’t connect their marketing efforts to actual deals closed.
Our reporting focuses on leads and revenue, not just traffic and clicks.
Absolutely. The tactics differ, but digital marketing works for both sectors. Residential campaigns typically target emotional triggers and lifestyle benefits with broader audience targeting.
Commercial requires more emphasis on investment potential, location advantages, and specific business needs with narrowly targeted campaigns. We’ve run successful campaigns for everything from luxury homes to warehouse spaces.
The platforms and approaches change, but the core principles of connecting properties with interested buyers remain the same.
Some channels produce almost immediate results, like Google PPC campaigns that can generate leads within days of launching.
Social media advertising typically shows meaningful engagement within 2-3 weeks. SEO takes longer, usually 3-4 months before significant improvements in organic traffic and leads occur.
Most of our real estate clients see a substantial increase in quality property inquiries within the first 30-45 days of working with us. The key is setting realistic expectations for each marketing channel.
You absolutely do. Professional photography is non-negotiable in real estate marketing. Properties with professional photos receive more views and sell faster—often at higher prices.
Smartphone photos signal amateur operations to potential buyers. We can recommend
photographers who specialize in real estate if you need them.
For higher-end properties, consider adding drone footage, virtual tours, and twilight exterior
shots. The visual quality of your listings directly impacts click-through rates and inquiry volumes.