Technology is reaching new heights of evolution in almost every field of human life. Sales and Marketing are no exception to the game. Marketing has now become more digital and advanced. Although traditional marketing is not out of practice, it is certainly out of vogue. So, let’s find out more about this marketing revolution and evaluate the comparison between traditional marketing and digital marketing.

What do we understand by Traditional Marketing?

Traditional marketing includes all the offline forms of marketing in which platforms and publications like radio, television, print media (i.e., newspapers, magazines, tabloids, pamphlets, handbills, leaflets), and hoardings are used for advertising purposes. Working with the objective of reaching a large number of potential consumers, traditional marketing was the main means of generating leads before the advent of social media platforms.

It was the dominating marketing technique that existed till late 1990. After the 90s, with the unthinkable revolution of the internet, the gravity of traditional marketing started to decrease.

Here are the main types of traditional marketing:

Broadcasting

Intended for the general public, broadcasting through television and radio helps in expressing an advertisement message or content simultaneously. Usually, the same content is shown or conveyed at intervals in television and radio programs.

Print media

Publications of periodicals, books, newspapers, magazines, and such are used to promote products and services, which are then circulated to a large number of people.

Telemarketing

In telemarketing, companies employ their staff to make calls to potential customers or consumers to sell their services or goods. This process is also known as inside sales.

Window displays and signs

Window displays in stores and retail shops attract customers through the sophisticated and arranged display of items such as cosmetics, clothes, jewelry, foods, confectionaries, and more.

Outdoor marketing

Billboards are the giants of outdoor marketing, and on a smaller scale, outdoor marketing can also include visiting salespersons or temporary campaigns.

What is the definition of digital marketing?

Digital Marketing is a vast and intricate marketing technique that uses social media, internet, mobile applications, search engines, emails, digital influencers, and numerous other digital platforms to showcase advertisements to reach general as well as targeted audiences.

Empowered by the modern online platforms and smartphone revolution, digital marketing has become truly essential for advertisements. Strategic and smart use of digital marketing techniques is helping companies, businesses, and services reach their goals globally.

Here are eight different types of digital marketing.

Content Marketing – Content Marketing works by generating content and making it reach the specific target audience. The main aim of content marketing is to redirect the potential consumer or customer to a business or service platform and engage them.

Search Engine Optimization (SEO) – Search Engine Optimization works by optimizing different categories of content with the assistance of numerous SEO tools. This process generates organic traffic for your business and service websites through search engines.

Search Engine Marketing (SEM) – SEM is a process where you pay money to search engine companies in order to generate traffic to your website. Basically, this paid service increases a website’s visibility on SERPs or search engine results pages.

Social Media Marketing (SMM) – just as the name says, SMM makes use of social media platforms to appeal to target audiences through attractive advertisements and teasers. Other than that, Social Media Marketing strengthens the digital presence of a company or service and helps maintain relationships with customers.

Pay-Per-Click Advertising (PPC) – The marketing team of a company pays for every click on their ads. This has become quite a sensation as it pays the viewers to watch ads.

Affiliate Marketing – one of the most popular and effective methods of digital marketing, affiliate marketing is an affiliation with businesses or individuals who showcase your ads in terms of receiving a commission for redirecting traffic to your website. So, each time a customer uses a link from the affiliate’s blog, social media post, etc., the affiliate marketer receives a commission from it.

Email Marketing – a simple yet useful digital marketing technique, email marketing works by sending emails to the general or targeted audience to increase engagement or generate leads.

Instant Messaging Marketing (IMM) – Instant Messaging Marketing works by sending messages to your present or potential customers to offer deals or discounts and updates.

Why is digital marketing more advantageous than traditional marketing?

In order to understand the difference, let’s take a comparative look at both of them. Traditional marketing grounds are shallow as the use of billboards, newspapers, television, and radio commercials is a one-way means of marketing. As broadcasting commercials is for the general public and reaching the target audience is not always successful through these mediums. In contrast, digital marketing is more like two-way communication, and chances to reach the target audience are more than possible. In modern-day, digital marketing is helping businesses reach levels of success within a very short time. It also enhances brand loyalty and credibility through customer feedback on the company’s website.

Traditional marketing has worked without a doubt for past centuries, and it has evolved with time too, but with the advent of the internet and the era of smartphones, people are not paying much attention to television shows or radio programs, which in past days helped generate great leads. People are spending more time on their smartphones, which they are using for making orders and purchasing online. Digital marketing system has become a giant stature in online marketing as most of their techniques rely on smart algorithms and artificial intelligence and thus is more successful in customizing ads and content as per the interest of the consumers.

Here is a comparative chart to understand the Pros and Cons of Traditional and Digital Marketing

Which marketing method is best and why?

Well, the answer couldn’t be just one. As the truth is both types of marketing, traditional and digital, are important for building a strong business ground in the market. Additionally, a business or service has to have an effective online presence in modern times to create brand value, increase credibility and build a greater relationship with customers. To help businesses grow with the help of digital marketing, you may need expert guidance and smart advice to level up your market plan.

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