Real estate is an industry where people invest more energy, time and money for online marketing and generating leads. So, it is very essential to benchmark marketing efforts. Prime focus of ant real estate marketer is to grow leads – first they acquire potential buyers and finally convert them to sales. Thus, they are looking towards content marketing strategy because they are highly effective engine for lead generation.
REAL ESTATE MARKETING TRENDS TO FOLLOW THIS YEAR
- Focusing on generating leads, nurturing and converting
Real estate professionals concentrate on creating leads, nurturing them and ultimately converting them to sales. This is evident from the results of aggregate goals of the industry.
A survey was conducted asking people about their main objective for 2018. 40.3% respondents want to generate more leads than the previous year. 21.8% want to improve the quality of their leads. 23% wants to improve their client conversion rate than 2017. 14.9% aim at learning how to make better qualified prospects.
So, all of them ultimately move in the same path.
Together with focusing on objectives, understanding challenges of the industry also provide valuable insight. 46.4% professionals opine that generating substantial amount of quality leads is the greatest challenge they face in 2018. 24.9% will focus on finding the correct marketing tool. 23.4% will try to generate new business from leads and 5.3% will concentrate on analyzing marketing performance.
In 2018, of any business wishes to get extensive exposure then it should use video, a popular marketing tactic. What is the role of video in marketing strategy? 49.5% are of the opinion that video is the focal point. 43.7% say that they will use it some time and to 6.8% video is not interesting.
However, real estate industry is welcoming video marketing. No need to have a production studio or lighting or a costly camera. Your smartphone is enough for capturing video for social media.
This has become a very popular platform for all kinds of advertising. Which social media network do people prefer? 84.6% will point to Facebook, 11.9% stays with Instagram, 1.6% vote for Twitter and 1% for Snapchat and Pinterest.
For real estate marketing, Facebook is the right choice. It has an extended user base and also has strong mobile presence. Facebook allows you to give sophisticated algorithm and location-specific advertising so that business can reach their target audience.
Having known all these, which marketing trend will you focus on?
Small businesses have to spin number of plates at a time. They have to deal with the management, accounts, sales and other necessary things. This is not at an easy task. So, adding another plate to their palate and that too, when it is PPC, it will be a difficult job.
PPC is a tricky affair and lots of effort is required to make a successful PPC campaign. You have to dedicate lots of time – do extensive research and planning, create and run the campaign, constantly analyze, track, update and optimize the campaign. At the same time, you have to run the business. This is indeed a massive task.
Is there any other alternative? There is a good option – hiring a PPC expert for running your campaign. PPC experts have capability, efficiency and experience of conducting a campaign. You can dedicate your time for running the business.
Have a look at the reasons that strongly support hiring of a PPC expert…
- They have comprehensive knowledge
There are lots of things in PPC that you need to learn. Even if you have some knowledge, you might not know a few things which can cost you heavily on your budget or can achieve poor results. It is not only about planning your campaign, but setting it up and conducting it. Campaigns fail when they are not specific to goals.
Therefore, the greatest benefit of hiring a PPC expert is his know-how. They can apply exact setting so that a campaign runs smoothly and reaps the highest ROI. Once PPC professionals understand your business goals, they ensure that you utilize every penny.
Besides having knowledge, PPC professionals have creativity and high proficiency. Keyword research acts as the backbone for any campaign and only guess-work or Google search cannot get to the right thing. Unless you understand which keyword is suitable for your campaign, you cannot succeed in it. PPC experts know which keyword will exactly work for a campaign.
They also can make attractive landing page and ad copy best suited for the industry and target audience. They have creativity to design a landing page and write an ad copy that can give the greatest benefit of a PPC marketing budget.
- They have time, tools and passion
Since it is their job, PPC professionals can dedicate whole time to conduct a campaign efficiently and rapidly. They work day in and day out on marketing campaigns and hence, can use the best tools. They also have knowledge about the current market trend.
Therefore, willingness, effort, know-how, time and efficiency of PPC experts make a campaign successful.
The role of digital marketing is very important in the 21st century, and can help any type of business – whether startups or established firms. It has become a buzzword for most businesses with an online presence. Find out why you need a proper digital marketing strategy for your business, and how it can help you out.
Moving In The Right Direction
It is important to plan a path and set achievable goals. A proper digital marketing strategy considers your business objectives, in order to set plans that can properly utilize your resources and capital. Without a sound plan and mapping out a proper path, your marketing efforts and investments will go in vain.
Knowing Your Online Market Share
Sketching out a proper strategy can also let you understand your online market share as well as act according to the analysis. You can understand the preferences of customers, as well as their behavior and demands and your target base.
Understanding Your Competition
You need a careful strategy that can help you take strong decisions and actions, to edge out your competitors and tap the market areas that they have left unexplored. You can target them and reap the benefits as much as possible.
Have A Well-Defined Value Proposition
With a clearer digital marketing strategy objective, you can have a clearer web-based customer value proposition. Both existing and new customers will be able to distinguish your brand from that of others, and remain loyal to you.
Minimizing Wastage Of Resources
Proper digital marketing strategies can help you to minimize wastage in time, money and resources, as you can predict specific situations and their outcomes. You can make sure that your digital marketing strategy complements and improves your traditional marketing methods, such as in case of print, radio, banner or TV advertisement. You can be better prepared and capable of making fast responses to any type of marketing situation.
Improving Your Weak Areas
Every business has its weak spots or underdeveloped areas that need more focus and improvement. Having a sound digital marketing strategy at the beginning can help you identify the weak areas of your business and take proper steps to address them.
If you need help with your business, consult Plan D Media for best ROI based digital marketing strategy in Kolkata. You are guaranteed to get the best results for your marketing efforts, target more customers, get more ROI and improve your business prospects.
It’s that time of the year when you might be creating a budget and along with plans for redesigning your website. However, before hurrying into the process, it is vital to create a list of the things you want to improve. Defining your objectives will help you understand the features essential for your website and the amount of money you wish to invest and. Here are some essential website redesign checklist for the year 2017.
It is vital to understand the reason behind website redesign as it will help you know the critical needs and team up with the right partner. Ask yourself the following questions:
- Does your website reflect your business?
- Is the site outdated because of the design?
- Are you having troubles in making updates?
- Do you need better organization of content for easy navigation?
Design of a website plays an important role in establishing a brand image. Design includes colours, logo and the layout builds. The content of the website and the way it’s presented sets up the tone of the brand. Since you are redesigning your website, make sure that you don’t too much that may make you feel unrecognizable. Find out the important elements of your brand identity and make a list of the things you like in your present site. Also, think from a user’s perspective and find out the elements that detract you from your brand and needs to be changed. It is also a good idea to spend some time in looking at other sites and make a note of the things you want to avoid.
Content is king and is one of the central focuses of a website. You need to examine how much of the content is changing and what you need to do to constantly update it. You might list services that you no longer provide and this can have a negative effect on your brand image. It is vital to audit content and make a list of content that needs constant updating. Find out if the content is rearranged logically and does navigation makes it easy for readers to find it.
Today, there are hundreds and thousands of web-based apps that can be integrated to make your site more robust. Most clients don’t have an idea of the costs involved in tying them together. However, these can really influence the price of a portal. You need to determine the functionality aspects and find out where will be contact form and the way you want to highlight the content. You must also see where you want to integrate social media buttons and the comfort level you feel while making the updates.
Planning and budgeting
Planning and budgeting are very critical aspects of redesigning of a website. You need to carefully plan and sort out your budget. If you want to redesign your website from a web design company, most of them will ask you about the amount of money you want to spend. Based on it they will tell you the things you can redesign. Hence, you have to meticulous in this aspect and plan your budget. It is important to hire the services of company that understands your needs and help you achieve your objectives.
Design, content, functionality and goals are some of the important checklists you shouldn’t miss if you are planning to redesign your website. Hire services of a web design firm that understands your goals.
Digital marketing has evolved as one of the most essential tools for a company to reach out to its audience and make its presence felt. Investing in the wrong agency can not only drain your funds but also hurt your brand image.
Hence, it is extremely important to choose the right agency to ensure success. Today, marketing operations don’t depend on a single team. Different marketing teams need to collaborate and work together and learn from each other’s experiences. Here are five effective tips to choose the right agency for your business.
Understand And Define Your Needs
Working with an agency for first timers can be a challenging task. You must be prepared for a rigorous preparation process to avoid wasting time. You need to have a clear thinking about the role the agency would play in your business objectives. Whether you are venturing into new territories or reshaping your brand, you must clearly understand and define your needs. Homework is extremely important and if not done honestly, the choice can misfire. Depending on your needs, make a list of the services you need from your chosen agency.
Look For An Agency That Understands Your Requirements
Google and you will find hundreds and thousands of agencies that understand your requirements. You can be specific about the geography (if required) and search about the services provided by a particular agency. Make a note of the agencies and their respective websites. Browse the websites to understand about the ideas and practices of an agency. Know their core competencies and check out their portfolios. See the testimonials and do a thorough research before choosing an agency.
Once you have shortlisted the agencies, it is vital to do an extensive research on them and understand their profiles. Talk to clients (if possible) and know their experience. This always helps, especially if you are working with a new agency. If you can find case studies about an agency, dig deep into them. Always look for real and long-term lasting results. There are many forums where clients post reviews about a particular agency. Find out and read the reviews to have a better understanding.
Ask For A Strategy And Audit Report
A strategy and an audit report is a great way to understand the creativity and skills of a digital marketing agency. An audit report allows you to understand the marketing capabilities of an agency and gives you insights about the improvement you should make in your marketing efforts. Considering your marketing goals, ask the agencies to come up with a research-based proposal that will help you meet your own online marketing objectives.
Know And Meet The Team
After you are satisfied with your research, the next thing you should do is to go and meet with the team of an agency. The meeting is important as it allows you to see how an agency works at their office — both from a business as well as from creative sense. Ask and clarify your queries and get an assurance before making the final decision.
It is essential to choose a digital marketing agency that understands your objectives. An extensive research and an audit report will help you choose the right agency.
It’s time once again for the SEO industry to gear up for changes that will possibly come in 2017. Here are some predictions that the SEO landscape is expected to witness this year.
Rise in Voice Search
Experts predict that there will be a significant rise in voice search in 2017 and will add on the top of desktop and typed mobile search. As of now there are about 20 to 25% of mobile queries are voice. However, in May 2016 Google had said that it was 20% whereas in September 2010 they had said the percentage to be 25. This could mean two things – either the old number was wrong or voice remained relatively flat. Voice search will be a high-risk technology shift in the SEO world.
Google: Top referrer of website traffic
Another prediction is that Google will continue to be the top referrer of website traffic and will continue to dominate the web world as far as web traffic is concerned. It will a herculean effort from Facebook, Amazon or Snapchat to make inroads into the traffic pie.
Little acquisition or IPO activity and exit of a major SEO software player
It is to be noted that SEO has remained a small player in the world of software. A vast majority of companies and their tools are unfunded and private with a few larger players. It is because there are very entrepreneurs who have chosen the option to have VC-backed billions to pursue higher success and survival rates as offered by small investors. The market believes that there will be very little IPO activity or acquisition from martech players and there will be an exit of one major SEO software player. The exit could trigger a wave of consolidation and an IPO would make the field more interesting.
Paid search ads in featured snippets, carousels and knowledge graph
In the bygone year, Google had started displaying shopping ads in image search and came up with ads in local packs. Apart from this, it also increased the number of ads in Adwords to 4. In spite of this, paid CTRs have remained flat. It is anticipated that in this year, the search engine giant will offer paid search advertisements in featured snippets along with carousels and knowledge graph.
Amazon search to have 4% or even greater Google’s web search volume
According to a survey, Amazon is beating Google in web search as far as product searches are concerned with consumers searching for products directly on the former’s site. It is believed that in 2017, Amazon will significantly grow their search penetration and volume in 2017 and by the end of this year could have 4% or even greater that Google’s web search volume.
Twitter to remain independent and be the most popular network for influencers and publishers
Though the growth of Twitter has been tepid, thanks to trolls and abuse on the platform, it seems the platform would remain independent and the most powerful network for influencers and publishers to share and converse. Twitter will also remain independent as the premium asked by the company is too expensive.
Experts believe that in 2017 voice search will witness a rise and Google will still be a top referrer of website traffic. It is also believed that Twitter will remain an independent and popular platform for publishers and influencers.