The Big 4 Of Your Digital Marketing Strategy

Now you have built a website to get your business online. The question is how can drive traffic and what does it take to turn into phone calls and customers walking? Whether your business is a new one, or a well-established one you need to get the combination of these 4 right for digital success.

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Search Engine Optimization (SEO)

Search engines like Google, Bing and Yahoo crawl your website, read content and index them. They use the data collected to determine how relevant the pages of your website are to users. Whey search engines find the content relevant in organic search results, they are shown in organic search result for a query. There are several things you need to optimize for your website to rank in search queries. They are:

  • Write unique title and meta description for each page according to keywords. Make sure you follow the suggested character guidelines.
  • Since search engines can’t read images, you need to provide a descriptive alt tag for each image on your website.
  • Come up with a content plan to add fresh content around the keywords you are targeting

Since SEO is a long-term component, it is important to stay at the top of the latest trends.

Local Optimization

It has become increasingly important to have a presence on the mapping services of search engines along with local search. With this functionality, users utilize search terms and depend on map results to search for the nearest options. It is vital to claim local (Google, Yahoo, Bing) directories and update them with proper address, phone number, description and other details. Once it has been done, they can be further updated and enhanced with posts, videos and photos. Local optimization is an important long-term strategy.

Pay-Per-Click (PPC) Advertising

One of the most popular forms of advertising for search engines is pay per click advertising. PPC ads are displayed at the top and right-hand corner of search results and are similar to organic search results. PPC is a quick method to reach your target audience and is highly cost-effective. Based on the industry and goals, PPC serves as a short and long-term strategy.

Social Media Marketing

Social media platforms have evolved as business-friendly channels where one can share and connect with friends and followers. Advertising options are also available for businesses to grow and promote themselves in a targeted and cost-effective way. Social media is an inexpensive way to expand and broaden digital reach.

The success of digital marketing efforts depends on how effectively you use all the channels listed above.

Integrated & Robust Digital Marketing Strategy

One of the most vital aspects of growing business online is the development of an integrated and robust digital marketing strategy. Most companies make the mistake of rushing into digital marketing. It requires detailed research and planning to get the most out of digital marketing.

Goals

One of the most critical aspects of a digital strategy is the prioritization of key goals and objectives. Without this, a strategy is of no use as there is no roadmap. There are chances of mistakes such as early launch, incorrect keyword targeting and exhaustion of budget. Hence, it is important to define the goal and purpose of strategy in order to be successful.

Identify the Target Market

The second essential element of a digital marketing strategy is the identification of the target market and the knowledge to access your customers. A detailed analysis of your product and segments allows you to target your digital strategy to make sure you are engaging with the right customers to get the maximum ROI.

Correct Strategy

Strategy gives an overall picture of what the plan should be based upon market analysis and objectives. A strategy lays the framework for the tactical implementation of the elements in the overall plan.

Tactics & Implementation

Here specific sections of the strategy are highlighted and expanded in more details to give a tactical framework. It is a tangible aspect of the overall strategy and here further procedures are discussed to ensure maximum efficiency.

Measurement and Analytics

The most critical element of any digital marketing strategy is the analytics and the measurement section that highlights how the results will be measured. A detailed measurement strategy will reassure clients giving them transparent and defined measurement goals.

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