If you are having a web present and wish to get your website high up to the search engine, the Google algorithm updates will be the best idea. This can give you some tips to improve your rank in search engine.
The search result of one organization may vary. If your website is set among the top 5 today, it might drop to 50th one after a month. Google has set up certain parameters on the basis of which the top rankers are categorised. If you cannot maintain the same rules for a long time, it may not have very favourable result. Research says that, the Google algorithm updates can effect there result of search engine. Even the most demanding websites have fallen back with the changes in Google algorithm.
Algorithm changes impact on B2B organization
As per the data of few content marketing companies, the impact of Google algorithm changes has the downward slope. The rank has also dropped with the new Google update. This is however a written statement from the back links monitor. The site is actually losing its rank. This is really a problem as SEO experts are unable to make prediction on the upcoming update on the Google algorithm. There will be useful insights with the SEO strategy.
Types of Google updates
One can come across different types of Google updates. Following are the name and few details on it.
- Broad core updates
There are times when Google will announce about the update suddenly. But, Google won’t give any specific update on the actual goal of this update. This is normally very common. Both this update is known to make the SEO professional pick up hose names that become shorthand. Some of the examples associated with it are Pigeon, Fred and Medic
- Official named updates
This is quite popular as Google announces these updates in many media sources. This is quite big update according to Google. These updates get great coverage from business publication and SEO. Some of the names associated with it are Pirate, Penguin, Panda, etc. These have specific goals. For example, since the previous algorithm of Google had some issues, these updates were incorporated.
- Smaller functionality updates
Google also go ahead with the updates related to specific type of functionality. This is known as the smaller functionality updates. There are specific types of goals. Some of these updates help in speeding up the update procedure to make a priority of loading things quickly. In order to proceed with the ranking signals, Google updates also helps in going ahead with mobile friendly updates. Another type is called the snipped update. This will give an effect on when and how the showing up of featured snipped takes place.
- The brackets update
There has been a core update which is dubbed and known as the brackets update. This has been inspired by the brackets named as basketball’s March madness. This has a great focus on improvement of quality content.
- Functionality update
There was a release of an update from Google that is known as the mobile speed update. This is very well associated with the ranking factor. This update has made Google a perfect ranking factor.
The tips to keep ranking up in Google search engine in the year 2019
Google algorithm update is an important phenomenon in this regard. Also, the strategy in SEO is another consideration over here. Also the recommendations are quite necessary when you are going to get at the top among the top rank of google search engine.
- Responsiveness of website
It is not always important that your website is responsive on the desktop. Rather, mobile is an important consideration. If your website does not open in mobile, this won’t attract more traffic.
- Demanding topics
If your website is informative and you deal with contents, choose the topic that is used by the mass. You need to go ahead with the research and find out the topics and the keyword that has great inference.
- Site speed
You need to see how speedy your site is. If it take a long time in loading your image or any page within your website, the visitors will become absolutely bore. Thus, they won’t wait longer and will approach any other website. That might be your competitor’s website.
- Quality content
One of the vital phenomenons to make your website stay among top 10 in the Google search engine is the high quality content. If your matter is attractive and have a touch of quality, people will automatically view it.
- Look at analytics
How would you know on the foot falls of your visitors in your website? It is only possible if you observe your Google analytics. You can see the detail of the visitor stepping in your site. Even it is possible to know their country and the device they are using to access your website.
It might not be possible for us to predict the future. But, it is very well possible to study the past Google updates. This however will provide some idea about it.