La Derma is Kolkata's premier Skin and Hair Clinic, catering to the discerning needs of beauty conscious individuals seeking exceptional skin treatment in Kolkata. Our specialized medical and aesthetic services are meticulously tailored to your unique requirements, ensuring you achieve the radiant results you desire. Our comprehensive offerings include advanced medical dermatology, cutting-edge cosmetology, and expert trichology, all available under one roof. At La Derma, we are dedicated to providing treatments and procedures that enhance and celebrate your natural beauty.

Low Lead Count from Performance Marketing Campaigns:

• The average number of leads from paid campaigns was only 2 per week, with a high cost per lead.
• Ads suffered from poor quality scores and low relevancy, resulting in ineffective ad copies.
• Organic leads were almost non-existent, and improper tracking mechanisms made it difficult to determine accurate ROI.

Poor Local and Organic SEO:

• Minimal leads from organic channels led to a heavy reliance on paid ads, driving up lead costs.
• The clinic's Google My Business profiles and Google Maps were not optimized to attract local patient inquiries.
• The website had structural issues, failing core web vitals and offering an unoptimized mobile view.

Poor Social Media Engagement:

• Average post engagements were only 4 to 5, with no planned monthly calendar.
• Random posting without brand guidelines or competition benchmarking was observed.

Poor Lead Nurturing:

• No system for lead nurturing and automation resulted in a poor leads-to-sales ratio.
• The clinic's sales team struggled to track ROI due to the lack of advanced tracking setup, and the user journey flow was not monitored.

Performance Strategies and Execution

1. Google Ads for Lead Generation

• Created targeted Google Ads campaigns focusing on keywords related to skin and hair treatment solutions in Kolkata. Organized campaigns and ad groups with proper tagging and weekly monitoring. The team tracked cost per lead, ad score, landing page relevance, landing page conversion quality, negative keywords, and bidding models weekly, making constant changes based on data.
• Used advanced targeting options, including demographic and geo-targeting, to reach the right audience. Launched vernacular ads to reach paying patients in outskirts.
• Continuously monitored and optimized ad campaigns to improve click-through rates (CTR) and conversion rates. Created highly targeted landing pages for better quality scores.

2. Search Engine Optimization (SEO)

• Conducted thorough keyword research to find high-potential keywords using premium tools and manual competition research.
• Optimized on-page elements, including meta tags, headers, and content. Used tools like Screaming Frog for detailed technical audits and improving core web vitals.
• Implemented link-building strategies to enhance domain authority, with proper content planning and a blogging calendar to acquire links from high DA websites.
• Created high-quality blog content targeting industry-specific topics to attract organic traffic. Followed top competitors’ backlinks to plan weekly link-building strategies.

3. Google Maps Optimization

• Optimized the Google My Business (GMB) profile with accurate and up-to-date information.
• Encouraged satisfied customers to leave positive reviews and planned weekly citations and local links to improve rankings on Google Maps.
• Added high-quality images and videos to enhance the GMB profile.
• Implemented local SEO strategies to improve visibility in local search results.
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4. Social Media Engagement

• Developed a content calendar focusing on engaging and informative posts about the benefits of choosing the right skin clinic in Kolkata for a makeover.
• Ran targeted social media ad campaigns to increase brand awareness and engagement.
• Engaged with followers through comments, messages, and interactive posts.

5. Website Technical and Content Audit

• Conducted a comprehensive technical audit to identify and fix issues like broken links, slow loading times, and mobile responsiveness.
• Performed a content audit to ensure all website content was relevant, informative, and optimized for search engines.
• Improved website structure and navigation to enhance user experience.

6. Lead Nurturing

• Implemented email marketing campaigns to nurture leads with valuable content, offers, and updates.
• Used marketing automation tools to segment leads and deliver personalized communication.
• Engaged with potential customers through follow-up calls and messages to build relationships and trust.

• Increased Leads: Achieved a 36% increase in quality leads through targeted Google Ads and SEO efforts.
• Enhanced Local Presence: Improved Google Maps ranking, resulting in a 25% increase in local inquiries and visits.
• Boosted Engagement: Social media engagement increased by 35%, with significant growth in followers and interactions.
• Optimized Website: Technical and content audits led to a 45% increase in website traffic and a 32% increase in lead conversion rates.
• Effective Lead Nurturing: Successfully converted 45% of leads into paying patients through effective nurturing strategies.
• Sales Growth: Overall sales from digital channels increased by 42%, significantly contributing to the clinic's revenue growth.