Online Media Buying

Media Planning & Media Buying

Media planning is the use of ad banners to gain mileage from an ad campaign to attract customers and make them participants rather than spectators.

Engagement – the word around which a brand remains relevant and newsworthy. Even when a customer is browsing a website, a feedback process based on interactivity is important. Media planning ensures customer participation.

Media planning and buying depends on several factors such as understanding the demographics, profitable web avenues and how one can extract visitor base. It also depends how one understands the business and populates the internet with ad campaigns on similar properties.

See How We Can Help!

Plan D is one of the leading companies involved in media planning and buying when it comes to campaigns for the online media. We specialize in creating campaigns that appeal to customers and entices them to use your services. We have expertise in creating all sorts of banners that are responsive to impressions and sit well on web assets.

The campaigns are industry specific with a rich media interface and all our campaigns provide complete analytics with high click through rates. Our media buying experts plan all the engagement metrics around your communication and ensure you get a high ROI. We ensure that your brand get a 360-degree exposure. Our services are as follows:

  • Online competition analysis
  • Website position analysis
  • Copywriting and creative development
  • Buying and planning services for online advertising campaigns
  • Media channel discovery
  • Ad-trafficking and testing

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