We start content planning by thoroughly examining your market trends, competitors, and target audience. Advanced monitoring tools uncover the latest trends, opportunities, and customer insights to inform high-performing strategies. By understanding the market dynamics and audience nuances, we develop resonant messaging and content formats that engage, convert, and keep you competitive.
Strategic content relies on consistent planning and publishing. We map out an editorial calendar aligned with your overarching goals, highlighting major initiatives, product launches, promotions, and seasonal topics worth spotlighting. This organized approach to owned, earned, and paid content across multiple platforms ensures your message stays timely and relevant all year long.
Effective content starts with a clear direction — where do we want to go and what do we want to achieve? We guide you in defining specific, measurable goals that align with your overarching marketing objectives. Setting tangible metrics around brand awareness, lead generation, and sales targets focuses the creative process on tangible business growth. Ongoing optimization then tracks how each piece moves the metrics in the right direction.
We tie your content strategy directly to key business metrics — establishing key indicators of engagement levels, lead quality/volume, audience growth, and ROI. Continually monitoring these KPIs provides tangible insights into how your owned, earned, and paid content stacks up against expectations. We refine approaches in real-time to ensure your brand content delivers maximum impact and value in driving growth.
Reasons to Choose Content Marketing
Here’s the Secret Sauce:-
Become a Thought Leader: Establish yourself as an industry expert by constantly delivering intelligible material.
Boost Organic Traffic: Bring interested consumers with the help of search engines with search engine-optimized materials.
Build Trust and Relationships: Everything content acts to build high levels of engagement, creating strong and loyal fans.
Drive Lead Generation and Sales: Users are typically more willing to convert from prospects to customers when they finally act on behalf of your business.
With content marketing at our company’s core, PlanD Media is dedicated to helping you define that success. Stay away from the online pole and immerse yourself in the digital voice. Call us now and let PlanD Media make you the content that makes heads turn, inspires confidence, and delivers accurate results.
Proven performance marketing to increase leads, sales, and growth in 3 months!
Initial research and tools using experts and world-class tools to gather the initial data for planning.
Quarterly strategy planning highlighting the current issues, solutions, and objectives. Proven roadmap creation and processes that work every time!
Fine-tuning the web assets – website, landing page, social profiles, apps, and tracking for better conversion rates.
Goals and strategy defined. Now it’s time to start campaigns that will knock your competitors out of the park!
Proven performance marketing to increase leads, sales, and growth in 3 months!
Initial research and tools using experts and world-class tools to gather the initial data for planning.
Quarterly strategy planning highlighting the current issues, solutions, and objectives. Proven roadmap creation and processes that work every time!
Fine-tuning the web assets – website, landing page, social profiles, apps, and tracking for better conversion rates.
Goals and strategy defined. Now it’s time to start campaigns that will knock your competitors out of the park!
A closer look at your site’s architecture can reveal issues limiting your SEO and search visibility. We’ll analyze how your pages are organized and connected to identify problems that make it difficult for search engines to crawl, index, and rank pages properly. Expect clear, practical recommendations on how to improve site navigation and structure through steps like organizing content more logically, fixing broken internal links, and optimizing URL formats.
Site speed is becoming more important for both visitor experience and search rankings. If pages load slowly, visitors will abandon your site and search engines may deprioritize you. Our analysis will identify exactly what’s making your site slow — from unoptimized images to inefficient code. The experts at Plan D Media will provide specific optimization tips tailored to your site, like compressing images, fixing coding issues, and removing unnecessary bloat. The goal is to help make your web pages fast-loading so visitors stay engaged.
Evaluating your site from a user perspective allows us to spot issues that might be hurting engagement and satisfaction. Using tools like heatmaps and session recordings, we’ll see exactly how visitors navigate and interact with your site. This shows us where they may be getting confused or frustrated. With these insights, we can recommend design and usability tweaks to simplify workflows and create an easy, enjoyable experience for visitors.
Thorough keyword research identifies the terms and questions your audience uses to find your products and services online. We can find the best options that align with your business goals by analyzing search volume and difficulty around these terms. Our strategic approach helps attract visitors more likely to convert while boosting your visibility and rankings for valuable search queries.
Understanding your website traffic and performance data is key to making informed decisions. Our specialists at Plan D Media will set up Google Analytics and Search Console and help you interpret the key reports and metrics. With guidance on analyzing your site’s visitor behavior, SEO performance, and overall engagement over time, you’ll be equipped to refine marketing and optimize content for improved search visibility.
Search engine algorithms change frequently, sometimes unexpectedly impacting rankings. We monitor these algorithm updates closely and analyze the impact on your website’s performance. With our strategic expertise, we can respond to changes with the necessary adjustments to uphold strong SEO health, protect online visibility, and maintain optimal rankings through evolving search landscapes.
A blog is the cornerstone of an effective content marketing strategy. Designed for high search visibility, our SEO-optimized blog setup provides a platform to engage your audience with relevant, high-quality posts on a regular basis. This stream of educational and inspiring content improves website authority, converts visitors, builds your brand, and supports lead generation.
Broken links and 404 errors frustrate users and can hurt your site’s reliability. By thoroughly scanning all pages, the SEO experts of Plan D Media will identify and fix missing pages and set up redirects to maintain flow. Resolving these issues provides visitors a seamless site navigation experience and strengthens search engine perception of site quality.
Core Web Vitals measure real-world user experiences related to site speed, loading stability, and visual response. By analyzing these key metrics, we can pinpoint and address elements that need optimization for faster, smoother, more consistent performance. Enhancing these aspects directly improves site experience and engagement, which also benefits SEO rankings.
Schema markup enables search engines to better understand your content through structured data and code. We strategically implement schema markup to help your pages stand out in search results with rich snippet callouts. Adding these visual elements can boost click-through rates from search listings by making your results more informative and eye-catching.
Realistic organic traffic goals keep you focused and on track. We can define achievable monthly/quarterly visitor targets by assessing your market, analyzing competitor performance benchmarks, and evaluating website potential. This clarity focuses SEO strategy on the right objectives and tactics to support sustainable growth through expanded organic reach and engagement.
Site design and user experience influence visitor behavior and conversions. Detailed user testing and behavior analysis uncover website issues that may frustrate visitors or cause them to leave quickly. With these insights, we can make strategic UX improvements focused on simplifying workflows, enhancing engagement, and encouraging more time on site. Smoother experiences directly support SEO success.
We thoroughly review your existing content to assess engagement levels, readability, and overall search optimization. Identifying areas for improvement, we develop an enhanced content strategy focused on creating informative, relevant articles and blogs that capture attention and encourage sharing. The goal is to produce content that educates and inspires your audience while also attracting increased organic traffic.
Backlinks remain important for recognition, but only from credible sites. The specialists of Plan D Media audit your current backlink profile to identify and remove any questionable or irrelevant links that could raise flags. Ongoing monitoring ensures your site’s backlink profile remains clean, relevant, and filled only with quality links that reinforce trust and authority to support your SEO performance.
Securing backlinks from trusted industry sites enhances your site’s authority and search visibility. We focus exclusively on earning premium backlinks slowly over time from highly regarded sites through ethical outreach strategies. Every new quality link builds credibility and relevance, driving sustainable SEO gains that translate into improved performance and search rankings.
How your website is organized directly impacts marketing effectiveness. The experienced experts of Plan D Media will review site architecture with the visitor journey in mind, proposing adjustments that simplify accessing information and engagement opportunities. Improved layout and navigation reduce bounce rates by guiding visitors smoothly through sales funnels in a way that supports conversions.
Call-to-action button placement and design influence engagement and conversions. We analyze user flows and layouts to identify optimal spots to highlight CTAs according to site goals. Strategic implementation captures visitor attention, and encourages clicks and interactions at critical decision points. This amplifies on-site actions that support business objectives.
A site’s technical foundations significantly impact performance and search visibility. Technical SEO includes optimizing site speed, ensuring mobile responsiveness, fixing redirect chains, and establishing security protocols. Adjusting these backend elements facilitates better crawling, indexing, and ranking while providing a seamless user experience. The end result is a high-performing website primed for organic growth and engagement.
We are the best digital marketing agency in Kolkata/East India. This is what our clients say!
||Our Lead count for B2C and dealers have grown exponentially over the last 3 years from Google Search thanks to Plan D Media||
SRMB
||Our Admissions have grown by 30% - YOY thanks to Plan D's Strategic digital approach||
Centurion University
Good service at a high level. The current TOP positions in search engines are due to these guys.
Travotic Holidays
Ara Skin Clinic saw a boost in leads thanks to improved SEO. Highly effective and recommended!
Ara Skin Clinic
||Enquiry and leads for all of our courses has doubled.
Thanks Plan D!||
BIMTECH
||Our Dealership & Business Enquiries Have almost Doubled!||
Thanks Plan D!||
Sylvan Ply
We get covered regularly in the news and leading industry magazines.
Industry – Manufacturing
HQ – Kolkata
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
Industry – Education
HQ – Bhubaneswar
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
Industry – Healthcare
HQ – Kolkata
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
Our proven digital marketing strategies are built on a results-driven approach...
Our proven digital marketing strategies are built on a results-driven approach...
Our proven digital marketing strategies are built on a results-driven approach...
Our proven digital marketing strategies are built on a results-driven approach...
Details about PPC management strategies and solutions.
Details about social media marketing strategies and solutions.
Details about UX/UI design strategies and solutions.
Details about web development strategies and solutions.
Plan D Media starts with a clear goals definition of the target audience selection of the right kind of content. We prepare a calendar on how to distribute our analytics on measuring the outcome of such campaigns and improve the effort.sable market, increasing familiarity and mindshare over time through an expanded digital presence.
Plan D Media checks KPIs, which might be website traffic, leads generated, engagement rates, and other conversion metrics that will help it understand how well its content marketing is performing.
d promotion align assets with SEO and conversion best practices for continual refinement and outreach.
We will at Plan D Media suggest that posting time needs to be consistent with the need of the audience. Quantity may never meet quality for the time it's going to take, making sure readers are going to stay engaged to your posts.
increased engagement metrics and measurable conversions and sales.
Through research on demographics, interests, and online behavior, Plan D Media defines its target audience and helps in making buyer personas, ensuring the content made is according to specific needs and preferences of the target audience.
Optimized content is used where articles will consist of relevant keywords, which has perfect writing, meta tags along with images. Along with that internal links would also be obtained alongside bringing backlinks in a situation as such.
ored voice resonates as authentic to who you are as a brand, strengthening engagement and loyalty.
Social media amplifies the content from Plan D Media for traffic generation, increased visibility, and customer engagement. It is one of the most potent ways to increase reach and build an audience.
on and integration with revenue teams directly tie content expense with business value delivered.
Yes, content marketing strategies are industry-specific in terms of different industries- B2B, B2C, healthcare, or tech. Our strategies are varied and flexible with the peculiar problems and needs of each particular industry.
into digital also improves targeting and personalization.
We maintain our contents by updating information and keeping ourselves informed about industry trends. We do content audits on regular cycles and reuse whatever works. We also listen to the current needs and interests of the audience as reflected in their feedback.
livers the greatest measurable impact.
Plan D Media maximizes the contents, tracks its performance and its distribution through other tools including Google Analytics, SEMrush, BuzzSumo and even a social scheduler, either Hootsuite or Buffer. distribute around customer habits.
Plan D Media avoids common mistakes, including lack of a clear strategy, no use of SEO optimization, and not engaging with the public. We focus on the creation of solid, valuable content and measure performance at regular intervals.
nd platforms enables early mover advantage for your content efforts.
What Makes Plan D Media The Most Loved Digital Marketing Agency in Kolkata ? Our Teams Are Top Notch, from The Biggest Digital Marketing Agencies, and Yet We Are 50% Less Expensive.We Have Zero Tolerance for Mediocrity and Stickler for Right Process.Highest Client Retention Rate Amongst All Digital Marketing Agencies in Kolkata. Try Us..Today!
