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Technical Seo Audit Kolkata
What is a Technical SEO Audit?
A Technical SEO Audit is a comprehensive evaluation of your website’s technical elements to ensure it meets the standards set by search engines. This audit identifies potential issues that could hinder your site’s performance, visibility, and user experience. By addressing these issues, you can enhance your website’s ability to rank higher in search engine results.
Understanding Technical SEO Audits
A Technical SEO Audit is a vital process that evaluates your website’s technical infrastructure to ensure it aligns with search engine guidelines. This audit helps identify potential issues that could affect your site’s performance, visibility, and user experience.
Why Choose Plan D Media for Your Technical SEO Audit?
At Plan D Media, we specialize in delivering tailored Technical SEO Audits that cater to the unique needs of businesses in Kolkata. Our experienced team utilizes advanced tools and techniques to provide actionable insights that drive measurable results. By partnering with us, you can ensure that your website is optimized for search engines and positioned for success.
Key Components of a Technical SEO Audit
1. Crawlability and Indexing
Crawlability refers to the ability of search engines to access and index your website’s pages. During our audit, we analyze your site’s structure, including the robots.txt file and XML sitemap, to ensure that search engines can efficiently crawl and index your content. We identify any barriers that may prevent important pages from being indexed, helping to improve your site’s visibility.
2. Page Speed Optimization
Page speed is a critical factor for both user experience and SEO rankings. Our audit assesses your website’s loading times and identifies areas for improvement. We focus on optimizing images, leveraging browser caching, and minimizing server response times to ensure your site loads quickly, reducing bounce rates and enhancing user satisfaction.
3. Mobile Responsiveness
With the increasing use of mobile devices, having a mobile-friendly website is essential. We evaluate your site’s responsiveness across various devices and screen sizes to ensure a seamless user experience. Our audit checks for mobile usability issues and provides recommendations to enhance your site’s performance on mobile platforms.
4. Security Protocols (HTTPS)
Website security is paramount for protecting user data and building trust. We verify that your site is secured with HTTPS, which encrypts data exchanged between the user and the server. Our audit identifies any security vulnerabilities that could compromise your website and recommends best practices to enhance your site’s security.
5. Structured Data and Schema Markup
Structured data helps search engines understand your content better and can improve your site’s visibility in search results. We review your implementation of schema markup to ensure it is correctly applied. Our audit provides insights on how to enhance your structured data to improve click-through rates and visibility in rich snippets.
6. Duplicate Content Analysis
Duplicate content can confuse search engines and negatively impact your rankings. Our audit identifies instances of duplicate content across your site and provides strategies to resolve these issues. We recommend canonical tags and other methods to ensure that search engines recognize the preferred version of your content.
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They Have Trusted Us
Tools We Play With
We invest in premium paid tools to give our clients better ROI, fast!
Our Ecommerce SEO Process
Discovery & Analysis
We map how customers currently find your store and identify what’s holding you back. Detailed competitor research shows exactly where you can outrank them in search results.
Strategic Planning
We craft a search strategy around real buyer behavior. We’ll target high-intent keywords during peak seasons and build your authority for competitive terms.
Content Development
Your product pages go from being basic listings into compelling search destinations. Every description, title, and category page works harder to attract and convert your ideal customers.
Performance Optimization
We track what matters—rankings that bring buyers, not just traffic. Monthly reviews ensure your store keeps climbing in search results while your revenue grows.
Our Proven Process for Lead Generation Success !
Proven performance marketing to increase leads, sales, and growth in 3 months!
Research & Audit
Initial research and tools using experts and world-class tools to gather the initial data for planning.
Strategy
Quarterly strategy planning highlighting the current issues, solutions, and objectives. Proven roadmap creation and processes that work every time!
UI/UX Upgrade
Fine-tuning the web assets – website, landing page, social profiles, apps, and tracking for better conversion rates.
Optimize and Scale
Goals and strategy defined. Now it’s time to start campaigns that will knock your competitors out of the park!
What's Included in Our ecommerce SEO Service
Performance Enhancement
Speed sells in ecommerce. Slow pages frustrate shoppers and hurt rankings. We optimize your store’s loading times through smart image handling, efficient code, and better server responses. Mobile shoppers get fast, smooth experiences. Your conversion rates improve naturally.
Technical Clean-up
Small technical issues add up to big ranking problems. We fix crawling bottlenecks, clean up messy URLs, and ensure proper indexing. Internal linking spreads ranking power to important pages. Your store’s technical foundation supports continued growth.
Site Architecture
The foundation of your store needs to work perfectly for both shoppers and search engines. We restructure your product categories to create clear paths to every item. Navigation becomes intuitive. Search engines understand your store hierarchy. Product variations stay organized without creating duplicate content headaches.
Every product page represents a potential entry point to your store. Shoppers land directly on product pages from search results, expecting to find exactly what they’re looking for. These pages need to work harder than any other part of your site—engaging visitors, answering questions, and moving them toward purchase decisions. We rework basic product listings into powerful sales tools that satisfy both search engines and shoppers.
Your product pages get optimized for maximum visibility and conversion through:
- Unique, compelling descriptions that blend key features with natural keyword usage
- Strategic schema markup displaying prices, reviews, and availability in search results
- Technical optimization ensuring fast load times across all devices
- Clear specification formatting making product details easy to scan
- FAQ sections addressing common buyer questions before they ask
- Enhanced product imagery with optimized alt tags and file names
- Smart internal linking connecting related products naturally
- Mobile-friendly galleries and selection options
- Structured data implementation for Google Shopping integration
Our approach ensures each product page works as hard as possible to attract and convert your ideal customers. Whether they find you through organic search, shopping ads, or category browsing, they’ll land on pages designed to drive sales.
Hierarchy Planning
Category pages often drive more traffic than individual products. We structure your categories to capture broad commercial searches while guiding users to specific products. Parent-child relationships create clear paths for both shoppers and search engines. Your store’s organization becomes a powerful ranking tool.
Content Development
Category pages need more than just product grids. We add relevant content that helps shoppers make decisions while boosting search visibility. Buying guides answer common questions. Filter systems help shoppers find exactly what they need. Your category pages become high-value shopping resources.
Market Analysis
Know exactly where you stand against competitors. We track their ranking patterns, content strategies, and technical approaches. Content gaps become your ranking opportunities. Price monitoring informs your SEO strategy. Regular analysis reveals market shifts before they impact sales.
Authority Building
Build trust signals that search engines value. We help acquire relevant backlinks through partner outreach and content marketing. Customer reviews get properly structured for search visibility. Industry partnerships boost your store’s credibility. Expert roundups and interviews establish thought leadership.
Our Testimonials
We are the best digital marketing agency in Kolkata/East India. This is what our clients say!
||Our Lead count for B2C and dealers have grown exponentially over the last 3 years from Google Search thanks to Plan D Media||
Mr. Avishek Roy
Manager Digital
SRMB
||Our Admissions have grown by 30% - YOY thanks to Plan D's Strategic digital approach||
Mr. Sukanta Parida
Admissions Director
Centurion University
Good service at a high level. The current TOP positions in search engines are due to these guys.
Mr. Abhijit Mazumder
Owner
Travotic Holidays
Ara Skin Clinic saw a boost in leads thanks to improved SEO. Highly effective and recommended!
Dr. Sonakshi S
Owner
Ara Skin Clinic
||Enquiry and leads for all of our courses has doubled.
Thanks Plan D!||
Mr. Sanyal
Prof.
BIMTECH
||Our Dealership & Business Enquiries Have almost Doubled!||
Thanks Plan D!||
Mr. A Roy
Brand Manager
Sylvan Ply
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We get covered regularly in the news and leading industry magazines.
Plan D Case Studies
The opinion of our clients is very important to us. Our team is constantly making efforts to improve the quality of our services. Join us!
SRMB Steel
Industry – Manufacturing
HQ – Kolkata
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
Centurion University
Industry – Education
HQ – Bhubaneswar
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
La Derma Skin & Hair Clinic
Industry – Healthcare
HQ – Kolkata
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
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FaQ
We invest in premium paid tools to give our clients better ROI, fast!
The purpose of a Technical SEO Audit is to identify and rectify issues that may hinder your website's performance and visibility on search engines, ensuring compliance with best practices.
It is advisable to conduct a Technical SEO Audit at least once a year or whenever significant changes are made to your website.
Yes, addressing the issues identified in the audit can enhance your website's performance, leading to improved rankings in search engine results.
The duration of a Technical SEO Audit varies based on the size and complexity of your website, but it typically takes a few days to complete.
Yes. As a foremost ecommerce SEO agency in Kolkata, we optimize your entire product feed for better shopping visibility. This includes proper categorization, competitive titles, and strategic product grouping. We'll set up automated feed updates, resolve data quality issues, and implement proper tracking. Regular performance monitoring ensures your products stay competitive in shopping results.
We track metrics that matter for your business, which isn’t just rankings and traffic, but actual revenue impact. Monthly reports show clear connections between SEO efforts and sales growth. Our tracking covers organic traffic quality, conversion rates by landing page, and revenue attribution. You'll see exactly how our work impacts your bottom line.
Our flexible SEO structure handles product changes without losing search momentum. New items get optimized immediately through automated systems. Discontinued products redirect properly to maintain link value. Your site's search authority stays strong through catalog updates, seasonal changes, and inventory fluctuations.
Most SEO improvements happen behind the scenes in ways customers never notice. When we recommend visible changes, they serve both search engines and shoppers better. Our suggestions focus on proven conversion improvements alongside SEO benefits. You maintain complete control over any customer-facing changes to your store.
As the best ecommerce SEO agency in Kolkata, we combine technical expertise with retail understanding. We focus on driving qualified buyers to your store, not just random traffic. Every optimization aims to increase your revenue through better search visibility. Our comprehensive approach covers everything from technical SEO to conversion optimization.
