Initiate the Digital Presence &
Lead Generation from Scratch

THE CHALLENGE

his college is amongst the top 25 private management colleges in India. But when they decided to set up a campus in East India with a different name, response from students were very poor

OUR APPROACH

we have recreated the website from scratch keeping the brand essence intact. A branding communication consultant regularly gave his input to convey the core messaging. We have focused on the easy user interface and restructured the sections students were mainly looking for. Organic marketing and SEO work resulted in 305 % more traffic with top page rankings for all top course-related keywords. Targeted search, remarketing and FB custom ads along with planned emailers and mobile campaigns increased the daily query percentage by 105.

THE RESULTS

Top 6 ranks

On the Google first page results

150 %

Increase in qualified leads and queries

100 %

seats got filled up for all courses

FROM OUR CLIENTS

anderson-2
|| Plan D is undoubtedly the Best digital marketing agency we have experienced! ||
M Mazumdar
Brand Head - Anderson India
BIMTECH
||Enquiry and leads for all of our courses has doubled.Thanks Plan D!||
Prof. Sanyal
BIMTECH
jay
||Traffic has increased.Leads and sales have increased at 40% less cost.thanks||
Mr.L Homigai
Manager, Birla Tea
eurotopic
||Traffic & Sales from our online store has grown by 60%.Thanks!||
Alex Roy
Owner - Eurooptic.com
sylvanply
||Our Dealership & Business Enquiries Have almost Doubled!||
A Roy
Brand Manager - Sylvan Ply
CU
||Our Admissions have grown by 30% - YOY thanks to Plan D's Strategic digital approach||
Sukanta Parida
Admissions Director, Centurion University
SRMB
||Our Lead count for B2c and dealers have grown exponentially over the last 3 years from Google Search thanks to Plan D Media||
Avishek Roy
Manager Digital,SRMB

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