Initiate the Digital Presence & Lead Generation from Scratch
This college is amongst the top 25 private management colleges in India. But when they decided to set up a campus in East India with a different name, response from students were very poor
we have recreated the website from the scratch keeping the brand essence intact. A branding communication consultant regularly gave his inputs to convey the core messaging. We have focused on the easy user interface and restructured on the sections students were mainly looking for. Organic marketing and SEO work resulted in 305% more traffic with top page rankings for all top course related keywords. Targeted search , remarketing and FB custom ads along with planned emailers and mobile campaigns increased the daily query percentage by 105%.
Top 6 ranks
On the Google first page results
Increase in qualified leads and queries
seats got filled up for all courses