Blogs are a great way of informing your target audience about the developments of you company. They help in dispersing information about the brand, its work ethics and the culture of a brand. Through blogs, customers can know about the latest trends and new offerings. Blogs help you connect with key customers and gives you a recognition in the market.

Infographics are a great way to represent statistics, figures and processes. They are easy to grasp and customers can easily share them.

Videos are a great way to explain difficult concepts and engaging with customers. With time, more and more companies have included video content marketing as their strategy. Videos can be in the form of animation, interviews, whiteboards, etc.

One can share in-depth analysis and research findings with customers. It shows that one is constantly monitoring and keeping oneself updated about the trends of business giving the brand much-needed credibility.

Guides can be e-books, e-guides or How to guides based on your products, business and services giving important information to the user.

Social media creatives are highly powerful when given the right content. Creative can range from high-end designs to funny images known as memes. Such content must be shareable and involve the audience.