Online Media Buying
Media planning is the use of ad banners to gain mileage from an ad campaign to attract customers and make them participants rather than spectators.
Engagement – the word around which a brand remains relevant and newsworthy. Even when a customer is browsing a website, a feedback process based on interactivity is important. Media planning ensures customer participation.
Media planning and buying depends on several factors such as understanding the demographics, profitable web avenues and how one can extract visitor base. It also depends how one understands the business and populates the internet with ad campaigns on similar properties.