The pandemic has caused a major shift way of imparting education, where the traditional way of imparting education in educational institutes has been replaced by the online mode of teaching. This has created digital marketing for the education industry across the world. Like other industries, the education industry also has specific trends that impact the way an educational institute is recognised.

Here are some top digital marketing trends and strategies for education business:

Competitive Social Media and Promotional Trends

In a recent announcement made by honourable Prime Minister Mr. Narendra Modi about the New Education Policy – it is clear that online learning and distance education courses are equal to the traditional ways of learning. This gives your educational institute a chance to promote itself, and there is nothing better than social media. Some of the common social media and promotional trends include:

• Instagram stories, short promotional videos on Instagram reels, Facebook stories and posts, YouTube videos and shorts, etc., are easy ways to share what your education business has to offer. If you are good at video making, then it is quite beneficial; else, you could always hire professional help. Student and faculty testimonials, campus, infrastructure, etc., are some of the things that can be shared in the videos. It helps in attracting students.
• When it comes to higher education, countdown campaigns and Story Ads are also a digital marketing trend. Several schools and institutes use this platform to promote their offline and course programs. It is a valuable trend that will allow businesses to connect to their targeted students. The in-feed ads, business tags with hashtag challenges, etc., befittingly add to the branding effects of your business.
• LinkedIn ads are also an excellent way to connect to the targeted student groups. An online workshop or free entry to guest lecture sessions that can be career-focused help in spreading awareness about your education business. LinkedIn-based conversations are known to attract offline admissions in educational institutes too.
• Retargeting campaigns are also a tactical way to increase the number of students for your educational institute. It is lucrative and impactful for targeting interested students.
• Strategic remarketing on Google, Facebook and Instagram
• Usage of automated technology and algorithmic tools for media buying, also known as programmatic buying on OTT platforms, to run strategic retargeting campaigns to generate conversion.
• Usage of automated technology and algorithmic tools or programmatic advertising on Spotify and YouTube to amplify the reach of your business within the targeted audience.

Nurturing Activities

Nurturing activities are known to be one of the most effective ways to generate leads from a variety of sources. This strategy can be beneficial for both online and offline educational businesses. Nurturing activities mainly allocate your business preferences, increase potential leads and alleviate engagement factors. They enhance your communication and connect you to your target audience faster. WhatsApp API calling, email marketing, SMS, and WhatsApp marketing are also included in this type of activity.

Mobile Responsive Website

Smartphones and the internet are a powerful combination, and it has become a necessity these days. Students are largely known to use smartphones, and most online learning platforms are searched or accessed through mobiles. Having a mobile responsive website ensures that your online business is visible to all the students. If you are yet to optimize your website, you must consider it immediately. Hiring a professional like Plan D Media ensures that your website is optimized using all the latest trends and SEO. Here are some points that you must consider when optimizing your website:

• Provide information about your business in a short and crisp way.
• Create helpful and engaging content that is related to your business and also useful for the students.
• Ensure the website is SEO optimized.

How Can Plan D Help You Reach Out to Your Targeted Students?

As one of the leading digital marketing companies in Kolkata, we can help your educational business implement some of the most tried and tested marketing trends to attract more students. We assign a knowledgeable and skilled team for every project undertaken and employ the latest technical know-hows that are currently in the trend and will amplify your business. Visit our website or call us to learn more about what we have to offer.