WOM or Word of Mouth campaigns provides a great push to increase brand awareness and build brand value as people talk about a company’s product or service freely. This method of marketing is truly effective for the latest generations.
Marketing surveys have recorded that gen-Z and millennials are relying upon recommendations from family members, friends, and their relatable social media influencers while making purchases online and offline. So, what is this word-of-mouth, and how is it helping businesses?
As per the dictionary, word-of-mouth is basically the method of orally imparting or sharing information. And when it is used as a marketing term, it translates into the method in which people organically share their feedback on a product or service. When customers share feedback or post reviews, it spontaneously works in the promotion of a brand. Simply, it is when people are happy and satisfied with a service or product, and they freely talk about it.
Word of Mouth Marketing is done by publishing reflective and informational blogs, posting feedback on a company’s website, or writing a review for a product in individual social media posts.
What are the benefits of word-of-mouth marketing?
It starts with a simple recommendation
When a customer shares their positive response or feedback on a product or service, it builds the foundation of reliability and trust for your brand. And the promotion for your product can start from a very simple interaction of a satisfied customer to their friends, colleagues, or family.
Word of Mouth Marketing doesn’t stop after one recommendation
But the cycle of recommendation and word-of-mouth marketing doesn’t stop with just one interaction, as people love to share their good experiences, so if you can leave a good impression on your customers, word-of-mouth marketing will take place organically and spontaneously.
It can be done with a very small investment
Building a platform for online reviews, organizing simple giveaway contests, or sponsoring influencers can make your word-of-mouth marketing bring great results. This marketing strategy requires a very small investment making it a cost-effective method of brand promotion. For example, a simple, thought-provoking blog promoting your product can reach thousands of potential customers easily.
Increase Brand Awareness and Build Brand Value
Word of mouth has been present since the very beginning of commercial businesses, and it has been a great method to increase the popularity of a product or service. Strategic and well-planned word-of-mouth marketing is proven to be powerful enough to increase brand awareness, sales and build brand value and customer loyalty in the market.
Here are the various methods and platforms of word-of-mouth marketing –
Traditional Word-of-Mouth Marketing
In traditional word-of-mouth marketing, ad teasers work great to excite people and get them interested in a service or product. For example, in Kolkata, a reputed company Emami has published billboards with great Bengali artists with tears in their eyes – and the teaser read as “bangalir chokhe jol?” “tears in the eyes of Bengalis?”, so naturally, it got people talking about the meaning of the ad, and later on, they launched their brand new product of mustard oil. This helped their performance marketing in Kolkata as well.
So, getting a little creative and often bold advertisement drags the attention of people and encourages a talk about your product.
Online Word of Mouth Marketing
BLOGS
One of the most popular ways to get a conversation started is by writing a blog. Blogs are basically the collection of articles posted on your company website. The main characteristics of a marketing blog are that they are informative, helpful, thought-provoking, and often presents a solution to a problem. In between all these, businesses put on their products and bring on the relativity in order to showcase them as solutions or remedies. In order to write an effective blog, you must understand the needs, requirements, and questions of your customers and try to answer them in a strategic way while presenting your products and services.
Review Sites
Review sites are important to interact with your customers and record their feedback which in turn helps you rectify problems or drawbacks of your product or service. You must be actively responding to such reviews and build a relationship of trust with your customers. Review sites could determine the increase in sales and connect with new customers as people generally read the reviews before they book a service or purchase a product.
Social Media Sites
According to the statistics, approx. half the population of the world is present and active on social media platforms. It is estimated that by 2025, Indian social media users will reach 67{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of its total population. So, the stats are only about to rise. With this information, modern companies and businesses are bringing interesting stories, contests, and engaging strategies to draw the attention of potential customers.
How to stimulate mouth-of-word marketing?
Free Articles
Writing informative and helpful blogs or articles by integrating search engine optimization-friendly keywords and directive links can help in WOM, as your blogs or articles will appear on SERPs for potential customers.
Refer-a-Friend
Referral programs usually encourage customers to introduce or refer products or services with friends and family. And based on the referral of the customer, businesses pay a certain incentive or reward customers with gifts and coupons. It is quite a sensational method, and it works.
Sponsoring Influencers
Working with influencers is also a popular strategy to get people talking about a product. As the followers of these influencers rely on their advice and trust their recommendation.
Ask for Ratings
Ratings and reviews for your product or service is an excellent way to encourage your customers to interact. Good reviews on your website build your brand’s credibility and reputation.
Know Your Target Audience
It is important to analyse and categorize customers based on your service and products because not everyone will be interested in everything. You can single out your target audience to strengthen your word-of-mouth marketing program.
Do you own a business in Kolkata? Do you need help and guidance to launch your word-of-mouth marketing programs? Plan D Media is a reliable and trusted digital marketing agency that can help you increase brand awareness and performance marketing in Kolkata.
Plan D media has been trusted by big names such as iLEAD, Sylvan, Emami, Birla Tea, IEM, SRMB, and many reputed groups and companies. So, what are you waiting for? Make a move and visit our website now at https://pland.co.in/pland/.
