Novel Coronavirus Outbreak has taken away normalcy from our lives. This blog takes a look at the effects COVID-19 had on the Advertising and Ecommerce Industry.

Since the outbreak of the Novel Coronavirus pandemic, the advertising and ecommerce industries have experienced a major shift. Find out how the pandemic is bringing about changes in business operations and structures today.

Retail & FMCG

More and more customers have taken to online shopping and are especially during the daytime. All the brick and mortar stores having online stores are getting much more orders during the lockdown period. With online apps, buyers are ordering even the basic necessities, such as medicines, vegetables and groceries, and getting them delivered at their doorstep. That said, in the E-commerce business, supply chains have taken a hit due to subsequent closure of factories after the outbreak of Coronavirus in major countries across the globe. Vendors are facing challenges in delivering the items at customers’ doorsteps in the pandemic situation.

Advertising

Digital marketing is proving to be a better performer in the coronavirus-hit advertising industry, although it is doing with a slightly reduced profit margin to accommodate the budgets of brands that are facing growing losses after the outbreak. As part of its reactive technique, the digital marketing companies can leverage the chances of freezing marketing budgets and a number of other variables. Online ads and global expenses on digital advertising are expected to grow by the end of 2020.

Social Media

Companies have cut down on their PR and direct marketing budgets in the second quarter, but ads on social media platforms are on the rise. However, Social media biggies like Facebook have removed 7 million posts in the April – June period to counter spreading of misinformation about theCoronavirus, such as fake cures and preventative measures or to delete hate speeches. Globally, there has been a rise in the amount of time that users spend on social media platforms.

Workplace

There has been a change in customer policies of 67{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of enterprise businesses due to the outbreak, to retain contacts as well as to keep on earning revenues. Most of the SME and enterprise organizations have also brought a change in their worker policies as well as digital marketing strategies due to the outbreak. While most company owners acknowledge that their worker efficiency and productivity has improved, most employees feel that they are working for more hours from home and are losing the work-life balance.

Entertainment

The industry has witnessed an increase in downloads of mobile apps, such as Zoom, Pokemon Go and TikTok. Apps like Disney experienced a dip in revenues but a rise in subscriber count.