Is your website ranking high for certain keywords but not giving you the kind of results that you expect in terms of online traffic volume, sales and revenues? It could be that you are not using “good” keywords for targeting the audiences. Keyword Research is an important process in Digital Marketing, which is aimed at spotting relevant keywords for your business, which can ensure more traffic for your website.

Look for high search volume keywords

Try to find keywords that are searched by more number of people. The more the number of users are in search of a specific term, the likelier they are to view your website. In case your website ranks high for some keywords that have a higher search volume, you can be assured of higher visitor traffic for your site. This goes on to show the importance of keyword research in digital marketing.

Choose less competitive keywords

The more ‘competition’ a keyword has, the more difficult it is to rank. Unless your site gets ranked for high volume and high searched keywords, it will not be of any use to target the same. Keywords having a SEO difficulty rating ranging between 0 and 9 are quite easier to rank for while those about 50 rating are not going to suit your purpose. It makes better sense to choose less competitive keywords when you find that the search terms that you are targeting have big domains like Amazon or Wikipedia ranking for them already.

Look for keywords that have high conversion rates

Typically, it is tougher to edit keywords that have a short length and having more competition. Referred to as “head keywords”, these have just 1 or 2 words and have high SEO difficulty rating, high competition and high monthly search volume. You would do better to look for “Long tail keywords” rather than “Head keywords”. There are 3 words or more in Long tail keywords. These have a higher CTR, higher conversion rate and are more specific.

Check Competitor Keywords

Look for competing keywords while trying to conduct keyword research for your own business. It can let you understand the types of keywords that they are targeting, get an idea about their target audience as well as what they have on offer. You can use their approach to develop your own content strategy. It can help you in finding high quality keywords that would have a very positive effect on the success of your website.