The last few years have witnessed a big shift in the way properties are purchased. People are buying properties in a different way and online market research is often their starting point. Most of them have a clear idea about the kind of home that they want and the types of features that the properties should have. For modern realtors, digital marketing has, therefore, become an important tool for marketing their services and properties. Whether for new lead generation or successful sales completion, digital marketing is being used for it all. Find out how digital marketing can be used by realtors for boosting sales.

Website

With a fast loading and user-friendly website, it can be easier to make an impact on the targeted customer base. It is important to hire a professional web designer who knows the job and can design as well as develop a website that offers quickly all the information that your clients are in need of. Make sure that your website is responsive and optimized for mobile screens. This is important because mobile devices are being used for around 50{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of all internet browsing activities today.

Ensure that your website has links to the important sections that will guide potential customers about the property purchase or sale process. There should be a list of all the latest real estate listings as well as links to relevant service providers such as home inspectors movers and lawyers to name a few. Integrate a live chat feature with 24/7 customer support professionals or even get an AI application to respond to customer queries.

Email marketing

In the real estate industry, email campaigns can be invaluable for connecting with existing and past clients as well as for getting in touch with new leads. A well rounded real estate digital marketing campaign using emails should use predetermined actions – as determined from prior engagements and customer profiles, for funnelling potential clients. With relevant content, the chances of your marketing emails being opened by clients would be higher.

PPC

Pay per click advertising can be another excellent digital marketing tool to give your real estate business sales a boost. You can generate new leads on the basis of ads that are clicked on by targeted customers. You have to pay each time that one of your ads is clicked on. Pay per click ads can often be targeted towards users looking for relevant keywords in search engines such as Google.

SEO

Search engine optimization is a very useful digital marketing method for driving potential leads to your website or social networking profile pages. When used in a proper way, these pages and websites can be displayed higher on the SERPs or search engine results pages, when relevant search queries are made.

It is essential to use high ranking keywords as well as LSEs in your web pages as well as social pages so that they are deemed as relevant to user queries by Google and other search engines.

Hire an SEO professional who knows his job well enough and can focus on various aspects of SEO, such as on and off-page SEO, online directories, social media pages, meta-descriptions and meta-titles, backlinks etc.