First impression counts in every field. In online platforms, users tend to make an initial judgment about a brand and website by just reading its domain name. Whether you want to create a new product range or a new business, selecting the correct domain name is the key to ensuring success in your venture. Domain name and URL play a crucial role in SEO and supporting brand value. The right domain name attracts relevant traffic while a bad domain name makes revenue generation difficult.

How to select the right domain name? Here are some key rules to the selection of the right domain name for your new venture…

– Know the Keywords 

Prior to registering the website, ensure that there are keywords that perfectly define the service, product and brand name. Experts say that one should enlist the top three most significant keywords relevant to the business. Simplicity is the key element.

– Be precise and do not use dashes 

No one will like his target audience to forget his domain name as soon as he leaves the site. Moreover, shorter URLs look better and fit rightly in social media content, business cards and Google SERP. Therefore, be concise and use few syllables, and, most important of all, avoid using dashes (-). Using dashes in domain names often leads to keyword-stuffed domains and hence are ignored by users.

– Don’t Forget to Consider Mobiles 

Mobile users have certainly increased than desktop users in most industries. Therefore, one should select a domain name that can be easily typed on touchscreens and is also not frustrating to input.

– Pick an Exclusive Domain Name 

Remember that the URL will be indispensable for a brand name. So, make sure that the domain name is a unique one and it resembles the services, product and message of the particular brand. When creating a distinct domain name ensure that its spelling is correct because a domain name with non-standard spelling can drive away traffic from a website. Hence, one should purchase a domain name with the correct spell and redirect it to his website.

– A “.au.com” Domain is Important 

It is true that .io, .org, .net have gained power but this does not imply that the .com domain is not important. Businesses having long-term objectives must own .com domain or country code level domain such as .uk, .au and so on. Moreover, many users trust on .au, .com domain more than any other.

– Do not Go with the Trend 

Selecting a domain name relevant to the current trend can affect a brand name badly in the near future. To ensure the longevity of any brand, one has to understand the market otherwise it can pose a significant risk. Remember that trends are mostly temporary, and so, using trend spellings can have a negative impact on a brand. Create a URL that does not copy the trend and is distinct from the brand.

Domain names are like billboards that attract potential customers and users. With a proper domain name, a business can build a robust digital presence.

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