The significance of social media platforms doesn’t need any further explanation. Over 88{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of marketers have said that social media has helped them a lot to earn more profit, and customers as well. Hence, if you are not using these media options then, surely you are missing out on the amazing benefits of the platforms.

Which media platforms will be the best for your business?

When it comes to selecting the right social media options for your business, various confusions may stop you from making the final choice. Choosing the platform depends on your need completely. Hence, decide whether you want to reach more audience, want brand awareness, or something more to gain more profit.  To know which will be the best platform, let’s dive into the top four social media platforms—

Facebook for business:

It is the most popular and leading social media platform now, with 2.89 billion active users per month. Facebook is great to use for lead generation, and the advertisement facility of the platform has customized options as well. People can select target audiences, age groups according to their requirements.  Facebook also helps in presenting the human side of your business, and it is a great place for building relationships.

YouTube for business:

It is the second most visited website after Google and has 2 billion active users. Like Facebook, it has the same power to bring more leads or audiences to you. Trying the paid advertisement feature is a wise idea if you are a beginner and be careful about the content quality. Make sure you are presenting something exciting, informative to know or watch.

WhatsApp for business:

WhatsApp is the most popular chatting app globally. You can use this app and reach several people to grow your business. Like Facebook, YouTube, you cannot initiate any advertisement here, however, it is the best place for gaining traction for your brand. Over 2 billion people are using it as a chatting app, and you can attract a huge amount of customers here by sharing your products or services. WhatsApp for business has a Catalogue Feature, where sellers can list the items and chat with the customers.

Instagram for business:

Another platform that you can try is Instagram for business. Almost 500 billion active users of the app check the stories, reels daily. Like Facebook, live video is trending here as well. Instagram Shop allows the brand to showcase products and earn money. This feature will not direct the buyer to any other website; people can from the seller’s profile, which is the easiest way to shop.

Social media is an essential tool for businesses that want to stay high on profit. If you are thinking of investing in social media platforms, then consult with Kolkata’s best Social Media Marketing agency now to know the best platform for you.