Top Digital Marketing Interview Questions and their Answers: 2023

With 63{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of businesses having increased their digital marketing budget in the last financial year, the compound annual growth rate of digital marketing for 2020 – 2026 is anticipated at 9{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10}. There is a wide scope for the youth in this area, so if you are looking to build a career in digital marketing, we have some questions that you could expect to be asked when facing an interview. We have also listed down their answers so you have an idea of how to go about it:

  1. What do you understand by digital marketing?
  2. Digital marketing is promoting products and services through a variety of digital channels like SEO, social media, email, mobile applications, and more.

It can be done both online and offline. In fact, both kinds are important for a well-rounded digital marketing strategy.

  1. What are the different types of Digital Marketing?
  2. There are many types of marketing ideas that use technology in unique ways. Some of the most common ones are:
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Marketing Analytics
  • Affiliate and Influencer Marketing
  • Email Marketing
  • Content Marketing
  • Search Engine Marketing (SEM)
  • Mobile Marketing
  • Audio/Video Marketing
  • Pay-per-click Advertising (PPC)
  1. Explain what SEO is?
  2. SEO or Search Engine Optimization is a set of practices designed to refine the positioning and appearance of web pages to improve the quantity as well as quality of organic traffic to a website.
  3. What could be the top 5 ways to increase traffic to a website?
  4. As digital marketing is custom-planned for every company, it may differ for each one. However, generally, it is seen that the five ways mentioned below always bring excellent results:
  • Social Media
  • SEO Interlinking
  • Paid Advertising
  • Email Marketing
  • Impressive Landing Pages
  1. What are keywords, and what are they so crucial to any website?
  2. Keywords are search words and phrases that users use to search the internet when looking for products, services, or anything else. They can be said to be linchpins between the content that you are providing and the potential readers. When analysed conscientiously, keywords can be of great importance as they have the ability to draw organic traffic, which directly results in readers/users landing on the website.
  3. Where can keywords be placed to drive organic traffic to a website?
  4. Some places where keywords can be strategically placed to draw traffic to a website include:
  • Headings
  • Web Page URL
  • Web Page Title
  • Website Content
  • Meta Description
  1. What are the two main techniques of digital marketing?
  2. The two main techniques of digital marketing are – Inbound marketing and Outbound Marketing, where Inbound Marketing deals with things like social media, blogs, etc., and Outbound Marketing deals with advertising through television, billboards, magazines, etc.
  3. Mention some of the most effective digital marketing tools used currently.
  4. Different digital marketing tools can serve different purposes and help in achieving the targeted marketing goal. Some of them are:
  • Mailchimp
  • Google Analytics
  • Google Keyword Planner
  • Ahrefs
  • Keyword Discovery
  • Kissmetrics
  • Buffer App
  • SEMrush
  • AdEspresso
  1. What is PPC advertising?
  2. PPC or Pay-Per-Click is a digital marketing technique where the ads of a business are displayed on a different website, and the advertiser pays a certain about of money to the website owner each time a user clicks on the advertisement. PPC can be of three types – display ads, search ads and social media ads. SpyFu, iSpionage, Unbounce, Adbeat, and SEMrush are some of the PPC tools that are widely used.
  3. What is white hat SEO?
  4. SEO techniques used to get a web page rank in Search Engines using things like HTML optimization, premium-quality content, etc., is known as white hat SEO. It is a stable and the best way to draw organic traffic.
  5. What is black hat SEO?
  6. When businesses use unethical ways or exploit the loopholes in the algorithms of Search Engines to surge their ranks is known as back hat SEO. Spamming, adding hidden links, etc., come under black hat. Rankings received through this methodology are temporary.
  7. What is grey hat SEO?
  8. Combining both white hat and black hat techniques to get a web page ranking is termed as grey hat SEO. The results are not guaranteed – businesses may or may not get the desired result.
  9. What are the most popular social media channels for digital marketing?
  10. LinkedIn and Facebook are the most popular social media platforms. When taking about influencer marketing, Instagram is listed among the top social media platforms.

This small questionnaire could be a guide for your interview as it has been prepared by some of our experts working in our team. Plan D Media is a digital marketing agency that fulfils all your digital requirements. From social media marketing, Kolkata, to lead generation service, Kolkata, we can offer multiple services for your company. Contact us on our details or visit our website to learn more about our services.

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