Referral marketing is unquestionably one of the most successful methods for gaining customers because it is based on the tried-and-true psychological principles of word-of-mouth. For Social Media Marketing Services in Kolkata’s software-as-a-service, e-commerce store, agency, or any other online business, you actually have a lot of options when it comes to creating a Stripe referral program or referral marketing program. This list of referral marketing suggestions was put together to assist you in developing your own referral system. Create a distinctive and intriguing referral system using them as your model.

• Establish a Contest for Referrals

 Referral contests are popular because you can invite people to participate by creating a live stream or a widget that gives participants entries for completing tasks, like requesting to be added to your email list or recommending your website on social media.

In essence, Digital Marketing Strategy Kolkata creates a widget that allows participants to enter the competition. After completing the widget’s simple tasks, the participant is rewarded with contest entries. Their chances of winning increase as they complete more tasks.

The main goals of these contests are usually to increase participation and brand awareness. For example, you might give an entry if someone shared your content via email, Facebook, or Twitter. Giving away prizes for actions like leaving a comment on an Instagram post, downloading a lead magnet, joining your email list, etc., can also increase brand engagement.

• Reward with a Secret Present

Generally speaking, it’s wise to be specific with your rewards. Digital Marketing Consultation Kolkata customers want to know precisely what they will receive for referring others. However, that might not be required depending on your client. They could be like a little mystery.

Being able to put anything in the box is the appeal of sending a mystery gift. You are not required to buy a unique item just for the promotion. You are free to send anything that you have on hand and are willing to give away to your customer and that they will like.

• Utilize Social Gifting

Social gifting is a novel referral marketing concept because it offers absolutely no compensation to the referrer. The recommended friend receives the full incentive. Social Media Marketing Agency Kolkata’s approach is frequently used by subscription boxes. They frequently provide their customers with a code that entitles their friends to a free box.

The referral receives the satisfaction of giving a gift, the friend is thrilled to receive a gift from the referrer, and the brand has the chance to gain a new customer. Brands that are certain that consumers will purchase their product once they become aware of it will find this technique to be especially helpful.

• Offer a Product Upgrade as a Reward

The best digital marketing agency in Kolkata gives your clients an improved version of what they currently own rather than something brand-new. You could add an extra hour of consulting time, upgrade them to your SaaS tool’s premium tier, or send them extra laces for the new pair of shoes they just bought, as examples.

Similar to giving someone store or subscription credit as a reward, using this strategy is typically less expensive because your expenses are lower than the reward’s retail price.

• Gift with Store or Subscription Credit

This is among the most typical Social Media Marketing Agency Kolkata’s concepts. Credit for stores or subscriptions is a fantastic incentive to reward your referrers for several reasons:

It first protects your margins. The cost of giving someone $20 in credit is not $20. You only cover your actual expenses. Therefore, you only lose the cost of the shirt if someone uses that $20 to purchase a t-shirt at your suggested retail price. This method is particularly beneficial for paid services and subscription tools. Even though the customer may only pay pennies or nothing at all for a free month of access, they are actually saving a significant amount of money.

Second, repeat purchases are influenced by credit. They strengthen their loyalty and develop trust in your brand when they use their credit to make additional purchases, which makes future purchases even simpler.

• Improve Program Discovery

Content Marketing Agency Kolkata’s referral program serves more than just as a way to gain new clients. It serves as a selling point for potential customers who are thinking about using or purchasing your goods. If they have to choose between you and a rival, they might go with you because they want to take advantage of your referral program.

Therefore, it’s crucial to make the landing page for your referral program accessible without logging in. Use the top or footer navigation to link to the page. Additionally, you might mention it on your homepage. Don’t forget to blog about the program as well.

About Us

Plan D Media is Social Media Agency in Kolkata and was established in 2016. We have procedures and tools in place to make sure that we are accountable to you at every stage of our work. Despite being not too old in the field of digital marketing, Plan D has already completed a number of fruitful projects.

Plan D, the first 360-degree digital agency in Kolkata with a 95{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} success rate in the organic market, has developed a multidisciplinary strategy for digital marketing. Our goal is to work with you to find a cost-effective, efficient way to accomplish your goals.