People nowadays consult Google for everything, be it advice on what, where, and when to buy a product, reading product reviews, and finding solutions to their problems. This makes it a greater priority to market a product/service on Google networks for a business to be visible in front of potential customers. For manufacturing companies, marketing has been a conventional journey of print media, cold calling, exhibitions, trade shows, etc.

However, with social media’s evolution, manufacturing companies have noticed the key paradigm shift. Different marketing channels, with tremendous visibility in this digital world, have been used increasingly to woo customers. If you are seeking a cost-effective, reliable, and modern manufacturer marketing strategy that will help you to make use of the internet to grow your business and reach more companies, look no further. Here we have presented the most effective tactics that will enable manufacturers in leveraging their websites that will generate more business.

Digital Marketing Strategies for manufactures

When your website is in order, your next step is to drive sales opportunities and online leads using some proven digital marketing tactics mentioned below:

Include SEO in your Digital Marketing Strategy

SEO, or Search Engine Optimization, has been designed to improve the positioning and appearance of web pages in organic search results. A good SEO digital marketing strategy in Kolkata is essential for improving the quantity and quality of traffic to your site.

Increasing SEO practices helps the website of manufacturing companies to get more views organically. LinkedIn’s recent study showed 81.3{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} ROI on the Manufacturing SEO campaigns and an average of 9 months to break even.

Google ads are an effective manufacturer marketing strategy

We all are familiar with the text ads appearing at the top of search results on Google. When you identify the keywords, your prospective buyers will probably look for the products or equipment you manufacture and have one compelling ad for them to click, you get a conversion!

A vital part of running one results-oriented Google ad campaign is syncing the ad, the keywords, and the website landing page to one another and the intent of the searcher. Have separate ad groups for every equipment or product line you wish to advertise for enhanced results. The kinds of keywords that a prospective customer will use to find every type of equipment must be as unique as possible.

Bring your content on

Wish to get found in Bing or Google organic search results? It is advisable to invest in the development of a solid content plan and writing compelling, fresh, customer-focused content consistently. A recent report says that 82{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of manufacturer markets say that their content marketing is a moderate success, and 13{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} say it is extremely successful. As a part of your Digital marketing strategy in Kolkata, consider sharing your content on social media pages.

Marketing automation and email marketing for manufacturers

It might sound surprising, but yes, email is still among the most effective manufacturer marketing strategies used by digital marketing agencies in Kolkata to reach the manufacturing company’s target customers and keep the customers informed of updated or new products and where the company is going.

Also, you can solicit feedback from customers. As manufacturing companies attend various trade shows, it is a wonderful way to leverage the contacts whom you meet and provides you with a tool to follow up with them regularly.

Lead Tracking

Lead tracking is a must-have while marketing for a manufacturing company. A great way of setting up lead tracking is developing a flowchart outlining the ways potential customers are able to interact with a business.

Persona Development

Developing a client persona enables you to uncover and outline their common ideals, goals, values, and characteristics to create content that will resonate with them. When your content can connect with your customers, you can experience better results from the marketing efforts. This is the reason why the development of client persona is a vital part of digital marketing strategy in Kolkata while working with manufacturing companies.

Choose wisely who should do the marketing

The ideas mentioned above represent the most effective manufacturer marketing strategies to retain and sell more and attract new prospects. There are various ways to get your marketing done! It is more effective for companies that lack the in-house expertise to leverage external digital marketing agencies in Kolkata with the execution. Our entire team of specialists at Plan D Media has a more diverse, larger skill set, and decades of experience in marketing. Our proven digital marketing strategies have been made on a result-driven approach. We use appropriate tools and technologies and also have up-to-date information on the latest digital trends, which and in turn, will generate quicker results.

Digital Marketing for Manufacturers- The Ultimate Guide

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