COVID-19 has put financial burdens on businesses, especially the small scale ones. Hence, they are looking for affordable ways of marketing their business. One positive thing is that people are spending more time online than they did earlier. Also, number of online visitors has also increased in different platforms. Therefore, businesses can now reach their customers digitally in simple ways without spending much time and money.
There are four online platforms that are very popular these days –
REACHING THE AUDIENCE THROUGH DIFFERENT PLATFORMS
- Update Google My Business Profile
Google My Business profile is a free list that appears on Google Local Search and Google Maps for a business. During this phase, due to physical closing, limited traveling and special hours, consumers are searching more for “open now”, online payment and “near me” options. So, businesses should update their profile like verifying hours, modifying hours, creating posts and so on, to reach audience over Google.
- Create Relevant Blogs
You might think that the web world is saturated with COVID 19 contents. But, this does not imply that a business will not try to come up on the first page of Google. They should target the long-tail keywords specific to their niche together with geographic area for effective targeting. Creative group of a business only have to spend some time for creating blog content.
- Hopping on Facebook Live
Social media is a wonderful platform to build relationship. Nowadays, people watch live videos more than they did before. Viewers of Facebook Live have increased considerably. These videos are useful at times and there is an option to save the videos. With such a hike in viewership, this is the right time to have live sessions about evergreen and traditional topics which can be repurposed later.
- Using COVID 19 Hashtags
Hashtags are free and powerful way of expanding visibility on social media. Several COVID-19 hashtags are being circulated in the market but, instead of using the broad ones, it is better to use industry modifiers and location based hashtags.
- Taking #supportsmallbusiness Offers
Numerous consumers are now promoting local business over Twitter. Run hashtag search and find out whether there is any offer.
These are a few of the free methods of digital marketing. These are effective strategies to reach to target audience and alleviate economic hardship during this pandemic situation. They can be used after this pandemic situation overcomes.
