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Mobile App Marketing Kolkata
Unlock Your Mobile App Potential and Reach Your Audience Through Plan D Media
Are you getting frustrated about your mobile app because nobody is using it to add to its accumulation in the app store? Now, you can create a plan to expand your app with the blazing-hot PlanD Media mobile app marketing strategies!
In this century, where there is an app for every need and want, making an incredible app is no longer sufficient. More than getting it in the media stores is required; you must plan to increase its popularity among the target users. That is when PlanD Media steps in, which is your trusty support in in-app promotion.
Here’s how we transform your app into a chart-topping success story :-
Laser-Targeted Audience Identification: Unlike other companies, we do not promote your app into the electronic ozone. We leave no stone unturned in perfecting target personas to identify those who will enjoy your app and be part of its fan base.
App Store Optimization (ASO) Alchemy: With keywords and the description in the app store, the magic is made and helps its owner app be the number one choice for all the download-hungry users.
Creative Campaigns that Captivate: Using creatively designed banners, strong headlines and punches, and choosing the right social media channels, we create promotional campaigns that capture attention and get people to download.
App Analytics that Enlighten: We don’t just do campaigns against the wall. We pay close attention to your ROI and have made it a policy to record and review your data carefully to develop better ways of doing business for you.
PlanD Media isn’t just another mobile app marketing agency. We’re your result-oriented partner, obsessed with your app’s success.
Are you currently seeking an additional push for your mobile application? Do not hesitate to call PlanD Media and arrange for a consultation. We will, therefore, design a unique plan to take your app to the next level of success.
Without user activity, you do not want your only developed app to be stuck for days, weeks, or months.
Get Plan D Media as your safe-hand Mobile-app Marketing agency!
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They Have Trusted Us
Tools We Play With
We invest in premium paid tools to give our clients better ROI, fast!
Our Proven Process for Lead Generation Success !
Proven performance marketing to increase leads, sales, and growth in 3 months!
Research & Audit
Initial research and tools using experts and world-class tools to gather the initial data for planning.
Strategy
Quarterly strategy planning highlighting the current issues, solutions, and objectives. Proven roadmap creation and processes that work every time!
UI/UX Upgrade
Fine-tuning the web assets – website, landing page, social profiles, apps, and tracking for better conversion rates.
Optimize and Scale
Goals and strategy defined. Now it’s time to start campaigns that will knock your competitors out of the park!
Our Proven Process for Lead Generation Success !
Proven performance marketing to increase leads, sales, and growth in 3 months!
Research & Audit
Initial research and tools using experts and world-class tools to gather the initial data for planning.
Strategy
Quarterly strategy planning highlighting the current issues, solutions, and objectives. Proven roadmap creation and processes that work every time!
UI/UX Upgrade
Fine-tuning the web assets – website, landing page, social profiles, apps, and tracking for better conversion rates.
Optimize and Scale
Goals and strategy defined. Now it’s time to start campaigns that will knock your competitors out of the park!
Methods Plan D Media uses for Mobile app Marketing Kolkata
- Demographic Segmentation: Target the specific age group, gender, and income level to offer more relevant messages for the specific ads. Like, targeting younger professionals or students in Kolkata.
- Location-based Ads: Use geo targeting such that only those people within the boundaries of Kolkata are able to view the advertisement and are only relevant to them due to specific city needs and preferences.
- Interest-based Ads: It is going to focus on the fans who have enthusiasm for technology and also apps as well as mobile-related topics hence there would be improved involvement because it has captured passion as well as users’ habit.
- Partnering with Local Influencer: Get a few influencers with followers who are a significant population in Kolkata. Therefore, it’s their credibility which will help provide promotion for your app.
- Create Sponsored Content: Maximize the look-and-feel factor by having sponsored posts, not product ads, feature real usages of the application so the ad feels organic and related to the viewer
- Influencer product reviews and demos: Ask the influencers to review and demo the application through video; this creates a sense of trust with their target audience regarding your application’s feature sets and functionality.
- Partner with Local Events and Exhibitions: Sponsor or participate in local events in Kolkata, like tech fairs or start-up expos, to get a first-hand exposure and interact face-to-face with the potential users.
- App Demo in Tech Meetup in Kolkata: Attend the tech meetups, present a live demo of your application, and get the users to download and use it on the spot.
- Local Mobile Tech Talks: Sponsor or host a talk about mobile technology in a local forum. Here, your app would be considered to be a forerunner in the area but will gain trust from the locals.
- Local Tie-up: Tie-up with local establishments for special discounts or offer coupons, which will definitely attract users from Kolkata to download and start using the application.
- Co-branded Marketing Collaterals: Co-branded marketing collaterals such as posters, flyers, and much more with which it is made together with local business, to get its benefit from another business brand. This enhances the app usage.
- Co-promotional Events: In this mobile app for promoting the brand one co-promote it with his business owner himself by organizing collaboration events with other overlapping audiences as both, viz., application, as well as the brand that one is pushing through with the other target audience.
- Keyword search on app-related keywords: Targeting high-traffic keywords relevant to the app itself, this time focusing entirely on the search term usage that Kolkata users are likely to input.
- Localized ad copy for Kolkata audience: Creation of ad copy on local nuances, cultural references, and trends within the city of Kolkata so that it would be ultimately making the ad better relatable and engaging.
- Ad Extensions for Feature Promotions of an App: Ad extensions to promote features such as “free trial” or “new features” so people click on the ad and are pushed to find out more.
- Optimize Title and Description: Optimize the app’s title and description to include keyword-rich titles to ensure higher visibility and ease discovery by the app users within the app stores.
- Attach Keywords in the App Metadata: Insert the most relevant keywords in the metadata of the app, like tags and descriptions, so that the app goes up in local and global app stores searches.
- Use Reviews and Ratings for Better Visibility: Give the users reasons to give great reviews and ratings that will also be a factor for the increased visibility and credibility of the app in the results of the searches on the app stores.
- Custom email templates: Create pretty, personalized email templates with every user’s name highlighted, showing the features that he would likely find most useful.
- Beta Access to subscribers: Let your app out for email subscribers only, in its early and beta stages. This often gets to excite future users about the product somehow.
- Attaching eyeballs for the helpful features for Kolkata: zero in on the most pertinent features for Kolkata’s users may be regional content or some functionality tailored to suit local needs.
- In-app reminders: an email or a push reminder to those who downloaded the app but long since the app was opened.
- Promotions for Inactive Installers: Give them a promo code for a promotion, special discounts, or that they had installed the app but did not register prompting them to do so
- Behavioral Re-Engagement Emails: Mail them emails that are personalized about how they used the application and give them incentives or updates that may prompt renewed interest.
- Write App Related Blog Posts: Share and post your app features and updates, give tips for using the app thereby establishing your brand as an authority in the mobile application space.
- Guest Blogging on Kolkata-based platforms: Write posts on the leading Kolkata-based blogs or media houses and thus showcase your app to the broader neighborhood thereby gaining backlinks for SEO too.
- Case Studies and User Stories: Publicize real case studies or success stories of users telling about how the application helped them thus establishing credibility within the community.
- App Demos and Tutorials: Create interactive tutorial videos that train people how to navigate around finding their path and tapping into the potential that otherwise remains locked into the application and this would get beginners off on the right foot.
- Share user testimonials: Let real users speak about the app’s benefit for them. Social proof in the form of users’ testimonies will bring more downloads in Kolkata.
- Local Lingo and Themes: Content created with a flavor of language, humor, and references which would go well with the audience of Kolkata.
Our Testimonials
We are the best digital marketing agency in Kolkata/East India. This is what our clients say!
||Our Lead count for B2C and dealers have grown exponentially over the last 3 years from Google Search thanks to Plan D Media||
Mr. Avishek Roy
Manager Digital
SRMB
||Our Admissions have grown by 30% - YOY thanks to Plan D's Strategic digital approach||
Mr. Sukanta Parida
Admissions Director
Centurion University
Good service at a high level. The current TOP positions in search engines are due to these guys.
Mr. Abhijit Mazumder
Owner
Travotic Holidays
Ara Skin Clinic saw a boost in leads thanks to improved SEO. Highly effective and recommended!
Dr. Sonakshi S
Owner
Ara Skin Clinic
||Enquiry and leads for all of our courses has doubled.
Thanks Plan D!||
Mr. Sanyal
Prof.
BIMTECH
||Our Dealership & Business Enquiries Have almost Doubled!||
Thanks Plan D!||
Mr. A Roy
Brand Manager
Sylvan Ply
We Got Featured !
We get covered regularly in the news and leading industry magazines.
Plan D Case Studies
The opinion of our clients is very important to us. Our team is constantly making efforts to improve the quality of our services. Join us!
SRMB Steel
Industry – Manufacturing
HQ – Kolkata
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
Centurion University
Industry – Education
HQ – Bhubaneswar
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
La Derma Skin & Hair Clinic
Industry – Healthcare
HQ – Kolkata
Agency Scope – Audit, Strategy , Performance Marketing , SEO and Automation
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Everything You Need to Know: Frequently Asked Questions
We invest in premium paid tools to give our clients better ROI, fast!
Plan D Media uses targeted advertisements, application store optimization and cross-channel marketing to maximize visibility in your app so it receives as many downloads.
ASO is the process by which your app's listing becomes optimized to gain ranking positions in the respective app store. Plan D Media renders optimization of keywords, visual attractiveness and description in relation to discoverability of an app and is believed to cause more downloads.
Indeed, The Plan D Media works out a strategy wherein the engagement of users is built up by using a push notification, personal communication and in-app promotions so they keep using it as well as stay loyal.
Plan D Media uses performance-based ad campaigns on all platforms, such as Google Ads, Facebook, and Instagram, in order to reach the correct audience and maximize high-quality app installs.
Plan D Media monitors the install rates, user retention, in-app purchases, and LTV in order to measure the success of mobile app marketing and the resultant ROI.
Yes, Plan D Media focuses on the specific goals of your app, be it the installation, retention, or revenue.
Plan D Media uses several channels that include paid advertising, organic search optimization, influencer marketing, and email campaigns to market mobile apps.
Plan D Media works to design specific retention strategies, such as in-app personalized messages, loyalty rewards, and re-engagement campaigns, that ensure the user keeps coming back.
In fact, Plan D Media buys advertising space on mobile devices, so adverts are changed to install and convert as much as possible; so, your app will reach the interested people at their point of greatest need.
This should reflect the campaign goals; however, using Plan D Media's strategy, real improvements in installs and engagement will be seen within weeks.
