With so many algorithm updates, evolving technologies, and various available tools, it can be overwhelming to cope up with the recent digital marketing strategy. You could contact a PPC agency to design an efficient PPC campaign, enhance brand visibility and organic traffic through SEO or use social media and influencers to make your brand known – how do you know what to follow and what to focus on?

To create a winning digital marketing strategy, businesses need to proactively embrace the latest technologies and trends. We have created a list of top trends that will dominate the Digital Marketing Strategy Kolkata for 2023. Businesses can use these trends and stay afloat in this competitive industry. Here are the top digital trends for 2023 that you cannot miss out on implementing in your business:

1. Digital Strategy and Planning Trends

Since it specifies how marketing resources should be distributed across the pillars, a digital marketing strategy is essential to the field’s success. When it comes to budget allocation by bigger business organizations, some of the trends that the Gartner State of Marketing Budgets and Strategy was able to highlight in 2022 include:

• Online channels receive more than half – approximately 54{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} budget
• 60{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of the allocated digital budget goes to paid media
• Other digital channels receive almost equal amounts. Insight and analytics also entice a substantial amount of spend.

2. 2. Digital Insight and Reporting Trends

Businesses have been actively increasing their spending on data analytics and business science, AI, especially because it uses predictive marketing analytics. Another noteworthy trend that businesses ought to know is the restrictions in using data. This is because consumers have now become adamant about not sharing personal data. The European Union and the United States governments have already enacted several privacy policies protecting consumers. These laws restrict smartphone cookies and IDs and personal details such as email and IP addresses. Hence, it apparently hinders targeting and analysis. Google has already announced it to go cookieless by 2023. Once implemented in the Google Chrome browser, the websites will no longer be able to request for permission for cookies from the customers.

3. Marketing Technology Trends

A research found that businesses normally set aside 25{6271e0783bd2aaaff7e385ab207ba14cb8afa1c0a6f930d25d757c961410cc10} of their marketing budget for technology marketing. Surprisingly, this is a fairly high amount because it can be hard to establish the ROI. The same research also reveals that it is challenging to use all the features. Some of the most popular trends include:

• Advertising in audio and video streams
• Branded non-fungible tokens (NFTs)
• Advertising within the metaverse
• In-game advertisements
• Social commerce

These trends can be said to be relevant for bigger brands.

4. Media trends

Even though Instagram, Facebook, LinkedIn, and WeChat are the largest social media platforms, their rate of engagement and growth rates are declining. This is majorly because of privacy issues. Although they are yet far from being eclipsed by other platforms, Supernova and Be Real are gaining popularity slowly. A notable trend in this can be the need to invest in paid media. ‘Pay to Play’ in social media has now become common as these platforms are monetizing.

5. Conversational Messaging Trends

The significance of texting or messaging is on the rise, and it is no longer referred to as messaging instead ‘conversational messaging’. Instead of using simple push messages, businesses should encourage customers to interact and promote dialogue. Some of the tools that play a major role in this trend are Mobile notifications, Email, Chat, SMS, Social media retargeting, personalization, and on-site interactions are some of the most used and well-established techniques.

While mobile/smartphone, on-site personalization, email, and social retargeting are recognized techniques, there are some fresh ways to connect through messages which include text and voice-based chat using AI and bots. Drift and Intercom are tools for B2B marketers that allow custom promotions. The tools use a knowledge base and chat with employees or a bot to integrate these techniques for customer onboarding and prospect cultivation. WhatsApp and Facebook Messenger are increasingly being used in business-to-consumer marketing.

6. Digital Experience Trends

When viewing web design trends, the most interesting trend is that simple, minimal, and accessible designs cannot engage customers. It is seen that they lack to make an impact as they are overwhelmingly uniform. This is one of the reasons why several web designers are approaching Memphis design. The Memphis group rebelled against the extremely functional style and minimalism. Brightly colored lines, shapes, and patterns are something that the users will remember. Adding images, bold typography, and things similar to it is what your potential customers will remember when they visit your website.

7. Content Marketing Trends

Content marketing trends are the foundation of digital marketing and comprise various media that support digital experience conversion.

In one of their latest 2022 reports for B2B and B2C, Content Marketing Institute (CMI), here are some content marketing activities that are majorly used by business leaders:

• A measured tactic to evaluate content efficiency
• A documented strategy for content marketing
• Dedicated resource for content marketing

Some other contents that are quite effective include research reports, case studies, webinars, and whitepapers. Podcasts and videos are also quite important and popular, but they have been rated a little less.

Where to Hire a Trusted Company that Deals in Digital Marketing Strategy Kolkata?

Plan D Media is a digital agency that was created to make a difference. We were founded with the credence to always honor our commitment to our customers. We use our creativity and knowledge to work together with our clients toward their business’s marketing goals. The framework of our business is supported by strategic thinkers, content creators, innovative technologists, and creative designers. Along with PPC management service Kolkata, we also offer a range of other digital marketing services. Contact us to learn how we can digitally equip you with skills and ideas to boost your business.