Mobile devices are ubiquitous today, and so are mobile apps. But some of the apps that are downloaded every day are never used. There are plenty of excellent mobile app marketing ideas for mobile apps that can help see the popularity of your apps lasting beyond the initial weeks after launching. Here are some of them.
Market first, launch much later
Before marketing, you have figure out:
- Who are your ideal app users
- When the app should be downloaded
- How to encourage your targeted users to use the app
You have to market your app on online tutorials, blogs, YouTube videos etc, where most people look for apps.
Begin to engage potential customers
Design the app to meet the needs of your targeted users. Get feedback from the targeted audience right through the process of creation. Look for potential customers and engage with them all through the process of app creation. Obtain feedback from actual users through social media and relevant forums. Monitoring tools can be used to spot industry leaders, and you can get their feedback too.
Set a blog up
This is an easy way to share information on the web, and update people with regular posts. Right after you set up your website, set up a blog for your own mobile application. You can engage readers by sharing your app creation experiences. Include them in the process, and obtain feedback from those who interact with your posts. It can generate user interest in your app, and even after the app launch, you can communicate with them therein.
Launch teasers
With teasers and sneak peeks, you can elevate customer interest to the level of excitement for your mobile app. People love to see visuals, and with video promos and screenshots of your upcoming app, you can generate that excitement.
Get your launch materials and press kit ready
These have to be prepared for the launch date. Prior to the app launch, you need to get the website fully ready. Create a video promo that can outline your app’s features. Contact authoritative bloggers, industry influencers, relevant media etc.
Get app reviews
Get more customer feedback, such as ratings and reviews. Improve on those areas that are lacking, and improve customer satisfaction by addressing the core issues.
Optimize the mobile app for app stores
Make sure that your app is well-optimized for the app stores. Use keywords with a lot of research and structure them well with the name of your app.
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